So I feel like beauty has progressed the most in this decade and I’m pretty sure that you all agree with me when I say this. Because if you really think about it You’ll realise that this decade was life-changing for the beauty industry, I mean think about it, think about the number of beauty brands that have come out of that 2010s: we have KKW beauty, Kylie cosmetics, Huda Beauty, Fenty beauty and so much more. Think about the number of beauty trends that have come out of this decade (which I’m going to highlight) and most importantly think about the ways in which we have progressed in this decade when it comes to shade ranges, when it comes to consistency, we now use makeup brushes and beauty blenders. None of these things existed in the 90s and in the 2000s and that is why the 2010s will forever be the revolutionary era of beauty! How could I forget beauty gurus, these are the pioneers of the increased interest in beauty they have influenced us in so many ways this last 10 years.
Contouring and Highlighting
A trend made popular by Kim Kardashian and one that changed everyone’s beauty routine FOREVER, once I started contouring I never went back!
Another trend made popular by Kim K but is baking bad for our under eyes? Check out my blog post I did on the topic to find out!
My favourite trend of this decade by far!!!! It is a look that looks good on absolutely everyone.
A trend I am living for and one that can only improve with time, #lacewhere?
A look for EVERYONE!
To this day I’m still not that big of a fan of false lashes, I feel like I haven’t found my perfect lashes yet! But these days you cannot watch a tutorial without someone using falsies, its mad
Considering our lack of representation within the beauty industry, people sure love trying to be black and that is all I have to say for this so-called “trend”
Don’t think anyone understands how happy I am that we got over that thin eyebrow trend because it really was not for everyone lmao
I am literally so upset that I have hooded eyes because I would literally rock so many eyeshadow looks if I didn’t, especially this one!
Balayage and Ombre
summertime I LIVE for this trend! Honestly.
When I tell you 2019 was the year I became obsessed with acrylic nails, they are literally the accessory that made every outfit I wore POP!
‘No makeup’ makeup
My forever go-to makeup, so quick and effortless!
From the moment I started wearing makeup, baking was the THING and to this day it still is. I mean how can it not be when it means fewer touch-ups, less creasing, and less eyeliner smudging throughout your day/night. If you ever wondered where this technique came from, the process of baking is a technique started by the drag community, which basically gives your makeup a long-lasting creaseless, poreless, and flawless finish. I feel like once you start baking it’s so hard to stop, even when I used to do my no-makeup makeup looks with just concealer, I still used to bake. So many people think baking takes a lot of time, but I find that 2 minutes is enough, you shouldn’t bake for too long because that’s when you get flashback! However, as we all know the under-eye area is a delicate area of skin that should be nurtured and cared for tenderly and seeing as baking kind of dries out your skin to reduce oil, should it really be “baked?” Is baking bad for our under eyes?
The skin surrounding the eye is thin and delicate and is where we show our first signs of ageing. It is this area that first starts to crease and wrinkle as we age. If you see the bags and dark circles I have accumulated under my eyes since freshers, it’s actually tragic. I need to invest in an eyecream ASAP😭. There are no oil glands surrounding our eyes, which is why eye cream is so imperative in halting the ageing process and why black don’t crack because we take moisturising very seriously. Keeping this area hydrated and plump is a must to keep a youthful look. Add to this the fact that blood pools naturally under the eyes, creating dark shadows which is why when moisturising this area it’s good to circulate it to get the blood vessels going. The problem with using a translucent powder to set the under-eye is that it tends to get caught in fine lines and accentuate lines that were not visible without the powder. Clearly, with all of this to consider, it is no wonder there are millions of products for brightening, tightening, and lightening the under-eye area. Imagine the amount of money you could save on skincare if you stopped baking! This technique will age you beyond your years so if you choose to use it make sure it’s on special occasions because the technique that promised bright beauty will suddenly find you looking like you are dying a slow death in the Sahara Desert. Last year, Kim Kardashian herself aka the queen of baking even took to her website to announce to the world that’s she’s totally over beauty ‘baking’
So a few weeks ago I did a post on winter foundations and I thought why not do one on winter concealers, I mean its’s only right! Concealer is honestly my favourite makeup product of all time. If I could only wear one makeup product for the rest of my life it would be concealer. No joke. Winter is literally where my skin is the driest meaning that I not only have to change my foundation but also my concealer because we cannot forget that your eyes are the most sensitive parts of your face, therefore, they need to stay hydrated at ALL TIMES meaning you need a hydrating concealer and to probably ditch the baking this winter. Dry winter skin is a real thing, people!!! So please listen to me when I say moisturising and eye cream is not enough to save your complexion from drying out, switching to more hydrating versions of all of your beauty products is ultimately your best bet! I don’t think men actually realise how hard and expensive it is being a girl 🙁
During winter we should be looking for creamier formulas that hydrate dry, flaky areas instead of accentuating them this means sticking to liquid or cream concealers.
My Personal Faves
NARS Radiant Creamy Concealer
Now, this is the holy grail of concealers, the texture 10/10, colour range 10/10, consistency 10/10. There is no one in this world that has a bad thing to say about this concealer. Everything about it is amazing and the best thing about it is that its not only hydrating but you can also apply it with your fingers!
Revolution Conceal & Define Concealer
So apparently this is the UK’s very own version of the Tarte shape tape concealer aka the one concealer that every US influencer swears by! I love this concealer but what I love more about it is the Price – for £4 you get the creamiest consistency and FULL coverage!
L.A. Girl HD Pro Conceal
This is the OG drugstore concealer for us WOC. (If I were you I’d buy it from your local hair shop, it’s a lot cheaper at £2.99). This was the first-ever concealer I bought and I was literally obsessed, it is an exact dupe of the makeup forever foundation and has the most amazing finish/ coverage!
e.l.f. Cosmetics e.l.f. 16hr Camo Concealer
This is an exact dupe of the Nars radiant concealer and the amazing thing is that it’s only £5 so if you can’t bring yourself to pay £22 for one concealer then this is the one for you! The only problem is that you have to be fast when blending due to the thickness of the formula.
When I was little people always used to tell me that I didn’t need suncream because I am black but bbbooooyyyy where they completely wring, everyone needs suncream, melanin does not make you immune to sun damage and it has a lot of benefits which is why you should wear it EVERY SINGLE DAY not just in summer simply for the reason that “Ultraviolet rays that are the cause of sun damage and skin cancer are always present,” explains Dr. Shilesh Iyer, M.D., a Board Certified dermatologist with the renown New York Dermatology Group. “They are independent of cold or hot weather and are not blocked by clouds. On overcast days, only visible rays (but not UVB rays) from the sun are blocked. The best way to protect the skin is with sun protection.”
And yessss the SPF in your foundation, concealer, primer or powder is not enough. You might be thinking that your makeup containing SPF is a suitable substitute for sunscreen, it’s likely not protecting you from sun damage as well as you think.
What exactly is SPF?
SPF stands for Sun Protection Factor (Pretty obvious). It measures the level of protection a product will give you from UVB. The British Association of Dermatologists recommend always using a minimum of SPF 30, which blocks 97% of UVB. To put that into context, SPF 15 blocks 93% and SPF 50 blocks 98%. So, in reality, they should kinda stop selling anything below SPF15 because it is very misleading and as you can see not useless but not as effective as anything at SPF30 and above.
How much damage can UV rays really cause?
Sun damage shows itself in the form of dullness, uneven pigmentation and loss of firmness. Which is why SPF is perfect for preventing wrinkles for as long as possible, they kind of work as an anti-ageing product. “Ultraviolet rays from the sun are extremely harmful to the skin and cause more than 90 per cent of the visible signs of ageing including wrinkles, sagging, rough patches and skin discolouration,” confirms Dr Shirin Lakhani.
What’s the best way to apply your SPF?
“Your sunscreen should be applied after you moisturise and before you apply your foundation,” says Shirin. “Even if you are wearing makeup you still need to re-apply every two hours.” It also needs to be applied correctly to be effective, so make sure you’re using a decent amount. “Sunscreen should be applied before you leave home in the morning all year round,” adds Dr Qian Xu. “Even on cloudy winter days.”
Best SPF moisturisers
Personally, I have never been a foundation type of girl because I can never find the perfect shade for my complexion that for one, doesn’t make me look ill, washed out or looking like a ghost or maybe the actual problem is that I am just simply shit at doing my makeup. Which I know may be hard to believe considering I have been blogging about beauty for the last 3 years of my life but when I tell you guys I have tried so many foundations in the last 2 years; I have tried MAC long-wear, Makeup forever HD foundation, Clinique, Dior, Lancome, L’oreal true match, YSL, NYX and Estee lauder and still none of them look amazing on me, I am really starting to think I’ll never find my perfect match 🙁
So ever since I got into makeup I have always worn concealer (thank you God for giving me good skin) and kept my make up nice and natural-looking especially on a day to day basis when I had 6th form. But do you know when you just wanna be a little extra and want a full 0-100 transformation but you can’t because you’re still looking for your holy grail foundation??? Or am I just being super picky and there actually is no such thing as the perfect shade??? However, after an event at Harvey Nichols, I tried the Nars sheer glow and It looked pretty good so hopefully, that will be my staple foundation for this winter (finger crossed), that with the Nars creamy concealer is a killer combination!!!
Anyways enough about me and my first world problems but winter is around the corner and that means we’re probably going to have to buy a new foundation shade because if you’re like me you tan super easily so when it gets to winter you need a lighter foundation that is extremely hydrating, especially for all my dry skin queens out there. I personally have oily-combination skin so in summer my skin is so oily around the T-zone area and I sweat a lot so it just makes the whole process of makeup so long in the summer, but in winter my skin can get so dry so I literally have to switch up everything including my skincare routine and the makeup products I use on my face. Mh lifestyle is well and truly an expensive one, can anyone else relate? Dry skin is such a task to get so please this winter can you guys remember to drink lots and lots of water and MOISTURIZE, however, if you do end up with flaky skin I recommend a coffee scrub mixed with full-fat yoghurt every two days until your skin is back to being smooth. Works every time.
According to Glamour, these are the 6 Pro tips to always remember when looking for your perfect foundation;
- If you are buying for everyday wear, perhaps keep the coverage a little lighter or go for a tinted moisturiser and then use a concealer to target any areas in need of extra coverage.
- Choose three shades you think are a close match, swiping all three side-by-side down your cheek towards your jawline. The shade that seemingly disappears, wins.
- Step outside and check the shade in natural light. (this is the most important step because I have walked out of a few shops looking worse for wear after getting a shade match)
- Have a foundation for when you’re tanned (even if it’s fake tan!) and one for when you go weeks without sun.
- If you have oily skin, try prolonging the wear of your foundation with a primer or setting with a lightweight powder.
- If your foundation is applying streaky, ditch your brush and try using a beauty blender or your fingers to apply. Both will produce a more diffused finish.
These are the 5 winter-friendly foundations to keep your skin looking refreshed no matter the weather conditions (All of them I mentioned above, although they were not the perfect shade they were pretty good foundations).
BARESKIN PURE BRIGHTENING SERUM FOUNDATION SPF20
I think this foundation first came out in 2015 or 2016, this was my first ever foundation and boy did Bare Minerals do me wrong. At that time they didn’t have that many shades and I bought the darkest shade there not knowing it was going to be 4/5 shades too light (I ended up gifting it to my mum because there was no way that £28 was going to waste). But if you wanna glow this winter, this is the foundation for you, infused with vitamin C there won’t be a dull day this winter for you!
Dior prides itself in quality and it really shows because this is honestly one of the best foundations I have ever tried, the application is amazing, the texture is amazing and the finish is Divine! Now I just need a Dior saddle bag and my life will be complete.
FENTY BEAUTY PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION
This is the foundation that changed the f=game as well as the beauty industry, in general, and will probably go down in makeup history. With 400 shades to pick from all with specific undertones, you’re honestly spoilt for choice, also with the new foundation, you whatever shade you are in this one you’re the same for the new foundation which can I add is specific to dry skin so perfect for winter!
ESTEE LAUDER DOUBLE WEAR STAY-IN-PLACE MAKEUP
This has to be one of the most raved about foundations of all time! Ever since I started blogging no one has ever had a bag thing to say about this foundation. it truly the best if the best with buildable coverage, long wearable, flawless matte finish and SPF – it is everything you could.
MAKE UP FOR EVER ULTRA HD INVISIBLE COVER FOUNDATION
This has to be the most underrated foundation of all time! When I say this is the best foundation you will ever try I am not joking. it gives 0 flashback, the best coverage and it literally looks like skin without being light!!
Christmas is almost here, the countdown has officially begun! And it is officially time to start thinking about the beauty advent calendar of your dreams. I’m not a huge chocolate lover (please don’t hate me for saying that) so I’d choose a beauty calendar any day. Imagine opening a new beauty product every day of December, it means you have something to look forward to every day of that month. I don’t know about you, but that sounds like a dream to me, especially considering the fact that I’m the type of person who forgets to buy beauty products, I only own basics – I spend the majority of my money on food and clothes (it’s a problem that I am currently trying to work on), so a beauty calendar is a godsend for me. Now is the time to treat yourself! They are becoming more and more popular each year and as more brands are making them the better the better they’re becoming and I am Living for it!
Most of these have sold out fast in the last couple of weeks and so these are some of my favourites which are still in stock so if I were you I’d get my hands on one ASAP before it’s too late!
So this over the last week Twitter has been going mad over White Instagram models pretending to be black. @WannasWorld started a thread on Twitter calling out white influencers who are apparently cosplaying as black women, she posted various screenshot examples and called for other people to send anymore that they found too. As you can see she received a ton of responses of what looks to be young white women altering their skin tone and hair to appear racially ambiguous. Later on in the thread, Kim Kardashian and Rachel Dolezal were brought up as more mainstream offenders. So my question for you guys is, is this appropriation? In my opinion, it is, 100%, without a doubt. I have discussed appropriation a few times on my blog this year but this is on another level. I have had enough, I am so sick and tired of people posing as though they belong to a culture or race that is not their own, people need to understand that it is not okay. You can appreciate but don’t appropriate!
The thing is, everyone loves black culture yet they don’t know the struggle that comes with being black especially in America. Black people in that country are constantly being racially abused (the problem of police brutality among African Americans has come to light in recent years). Young blacks are living in fear every single day of their lives just because of their skin tone, so when people do something like this, it’s just like WTAF. Are you even educated? In addition to this, Black women are always being called out for ‘self-hating’ just because they wear wigs, weaves and braid they hair etc but yet when white people are getting lip fillers, Brazillian butt lifts, texturising their hair and are extreme tanning just to look like us, they, themselves are not self-hating? I am tired, I am so done with this society and it’s double standards when it comes to issues regarding race. People are so extremely ignorant and I am tired of it. At this point people should be more knowledgeable about these situations, they just shouldn’t be happening. It’s 2018 and people are still using blackface? Are you fucking kidding me?
After the longest winter EVER summer is finally here and I couldn’t be happier! I am loving these longer, warmer and brighter days! Can you actually believe that the UK has been warm for 4 consecutive weeks in a row? That is so unusual for this country but I’m not complaining, I missed the sun!
So summer is all about living your best life and making the most of every day – so why not spice things up by trying at least one of my favourite beauty trends this season! We’re always going out of our comfort zones with fashion but why not with beauty? My challenge for you guys this summer is to try new things with beauty; experiment, do the most with your makeup – don’t be afraid to go crazy – think of it as a form of art but on your face!
I personally don’t like wearing tons of makeup in the summer or ever to be completely honest with you (besides special occasions), it just feels so nasty and sticky and like my face is constantly melting which is why I tend to focus more on my skincare and why these are my favourite trends for the season- they are so minimalistic and so light – It’s the no makeup makeup kinda looks i love, you have to leave people thinking that you naturally glow like that!
The glow is EVERYTHING! Who doesn’t love to glow? For me summer is all about glistening and looking super glowy and healthy, I put glow lotion and highlighter EVERYWHERE, on my cheeks, chest, legs, literally everywhere – you know when the sun just hits you and you’re like “shit is that really me? I’m glowing!”
This is my favourite makeup trend for summer, the key to creating a fresh face is literally just putting concealer to brighten certain areas of your face or using cc cream then adding a little blush and highlight. A little goes a long way – the key to this is, less is more!
Now there’s just something about white eyeliner that I love and it’s the fact that it brings out your eyes, no matter what colour they are- it’s such a vibe and to me, it’s so summery. Black eyeliner is officially dead to me, white eyeliner is the new thing and I can already see it being super popular in years to come
This will forever be my favourite beauty trend of all time. Glossy lips just complete everything regardless of whether or not you’re wearing makeup! For me, it is one of the few beauty trends that will never die out and a trend that I will be wearing for the rest of my life.
Has highlighter ever been so bold? This reminds me so much of the 80s when people just when crazy with makeup – when done the right way it looks amazing!
Love them or hate them, we cannot deny the fact that the Kardashian/ Jenner family are incredible businesswomen. Whether or not you believe that they’re talented I have so much respect for them as a businesswoman myself. In my humble opinion, It takes a lot of intelligence and ambition to accomplish everything they have accomplished thus far in their careers – they have come beyond reality tv and managed to build a billion dollar empire! They have utilised their resources and have managed to become the most successful reality stars ever!
The fact that at just 21 years of age Kylie Jenner is set to be the youngest ever self- made billionaire is mind-blowing. I may not know her personally but I am so proud of her and this achievement, from watching her on my Tv screen since KUWTK started to seeing her grow up into this powerful businesswoman has been so inspiring. I am so proud of the woman she has become! Also, can we all just appreciate the fact that A WOMAN now graces the title of being US’ youngest ever self-made billionaire, I don’t know about you but the feminist inside me is screaming right now! I feel like as women we’re always in competition with each other because of the male-dominated world we live in when we really should be helping each other to grow, I hate people who hate on others – it’s a waste of energy and time – just be happy for people and know that through hard work success will come to you. Put that energy into your own projects and focus on yourself and only you!
Kylie launched her first ever lip kits in November 2015 which sold out in less than a minute, crashing the website. I remember when the products first launched everyone everywhere wanted a lip kit – they wanted to achieve the ultimate Kylie Jenner “pout”. 3 years on from the launch I still don’t know how I haven’t managed to get my hands on one! After the launch Ms Jenner relabelled her business Kylie Cosmetics and sales continue to make records, making a reported $19m in one day in late 2016. How incredible is that? How many teenagers could ever say that they have made $19m in a day? Three years later Kylie has reportedly made a total of $630m (£470m) in sales, evolving her brand from only selling lip kits to other products such as glosses, highlighters and eye-shadows. The brand has gone from strength to strength keeping people on their toes by maintaining the initial FOMO exclusivity – using countdowns to reveal products and selling them on limited edition releases, often in collaboration with her famous siblings and her mom.
“It’s naïve, and lazy, to think a white woman born into fame and the upper classes — a woman with a famous last name, brand cache, a seemingly infinite amount of investment capital to play with, safety nets, and access to a tapestry of resources — is a model for the “self-made” success story that, to many, represents the American Dream,” wrote Emerald Pellot in Cosmopolitan.
Forbes’s estimated that her cosmetic company, reality television show, various sponsorships and endorsements has a $900 million empire that will soon reach $1 billion. Her impending billionaire status isn’t in question it’s inevitable. However, people are mad at how Forbes labelled that status — saying that Kylie was self-made and including her in a group of “#SelfMadeWomen”. The definition of Self- made is having succeeded in life unaided. So I completely get why people are mad about Forbes saying Jenner is self- made. And this has kicked off a discussion about our perceptions of how people make money, how we value the Kardashians, and whether any of that is fair. If Kylie weren’t a Jenner and didn’t have Kim Kardashian as a half-sister would she still have had the same level of success? Would she still be set to be a billionaire at 21? I highly doubt it, her success would have been much harder to come by and that’s a fact. Critics’ main argument about the Forbes story was that it was irresponsible for that magazine not to address how Jenner’s family’s fame helped her amass her fortune.
However, we have to be open-minded and acknowledge that we live in a new generation run by celebrities of the likes of Kylie Jenner and influencers – they influence our buying habits, especially when it comes to beauty. So if you want to hate on Kylie for her success you’re also going to have to hate on the millions of followers and haters that got her to this point in her life.
Stephanie Saltzman, beauty editor at Fashionista, says it cannot be overstated how significant influencers and online marketing have been.
She describes the recent change as a “democratisation” within an industry that she believed had gone stale in its approach.
“Maybe historically consumers would use what their Mom used, or would go explore a beauty counter in a department store. Now it’s in the palm of their hands through social media,” she says.
“It feels more authentic coming from a person and Kylie Jenner is a person as opposed to a blanket, faceless corporation.”
“Social media and the success of influencers has proved that personality sells, and partnering with real people, rather than traditional media, offers brand the opportunity to show more personality.”