Brands for WOC made by WOC

Brands for WOC made by WOC

Last week in my post about how the beauty industry is still failing us I basically described how we live in a world where being “diverse” and “inclusive” has become a marketing tactic to benefit brands with more profits yet we still only make up 10% or less of the shelves but contribute billions of dollars every year to this industry. Make that make sense, please. Though inclusivity is slowly growing in the industry and it’s amazing to see but it still isn’t enough, there just isn’t enough choice.

So what better way to celebrate Black History Month than by checking out some amazing black-owned beauty brands made for black women, with these brands we’re not an afterthought, we are the brand. Some of these brands are simply making a point to include products of all shades, while others are solving skin and makeup woes specific to women of colour in innovative and exciting ways. It’s time to support a broader, more beautiful beauty industry. These black-owned beauty brands aren’t asking for a seat at the table, they’re making one.

Here are some black-owned beauty brands to buy from;

Fenty Beauty

Black Opal Beauty

Pat McGrath Labs

Uoma Beauty

KA’OIR Cosmetics

Black Up Cosmetics

Black Radiance beauty

IMAN Cosmetics

Laws of Nature Cosmetics

The Lip Bar

Beauty Bakerie

Juvia’s Place

Vera Moore Cosmetics

Gold Label Cosmetics

Coloured Raine Cosmetics

Plain Jane Beauty

Sacha Cosmetics

Iviviiv Cosmetics

AJ Crimson

MDM Flow

Danessa Myricks Beauty

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♥️Be Mine♥️ Red hot valentine #fbf Red glossed lids paired with hyper radiant summer skin floor Valentine’s Day. Could this be your Valentine’s Day look? Let me know below 👇🏾 . SWIPE FOR A SPECIAL LIMITED EDITION EXCLUSIVE PERFECT FOR THE LOVER IN YOU💋 save $30 with this special Vday kit . Makeup: @Danessa_Myricks Photo: @Danessa_Myricks Model: @sharamdiniz 💕💕 . Amplified Glow: •Enlight Halo Powder in “Sun” •Enlight Powder in “Radience” •Illuminating Veil in “Goddess” & “Radiance” . Eyes; •Colorfix in “Primary Red” & “Blackout” •Colorfix in “Clear Glaze” . . Find all things color, complexion and glow at the link in my bio or  at Find all things color, complexion and glow at free shipping in the U.S. For all orders over $60 or Stop by one of our retail locations: 🇺🇸 🇦🇺 🇨🇦 @morphebrushes 🇺🇸@abracadabranyc. 🇺🇸 @Alconeco 🇺🇸 @nigelbeautyemporium 🇺🇸 @frendsbeauty 🇦🇺 🇺🇸 @camerareadycosmetics 🇲🇽 @nuestrosecretomx 🇺🇸 @norcostcopromua 🇺🇸 @norcostcoatlantacostume 🇬🇧 @gurumakeupemporium 🇬🇧 @tiltmakeup 🇵🇱 @visageshoppl 🇹🇹 @jeulynn 🇵🇦 @mirandamakeupart . 🇺🇸 @themakeupShack 🇦🇺 @scottys_makeup 🇦🇺 @beaudazzledbeauty 🇺🇸 @lillysmakeupbar 🇰🇿@make_up_studio 🇫🇷 @monochromeoff 🇬🇧 @lovemakeupshop 🇷🇺 🇨🇦@saralindsaythemakeupstore 🇺🇸 @themuaproject 🇺🇸 @musebeautypro 🇳🇬 @707.artistry 🇺🇸@beautylish 🇺🇸@makeupfirstproshop 🇺🇸 @marjanibeautyco 🇹🇼 🇨🇴@makeupexpertstienda 🇦🇩 🇦🇩 🇱🇹 . #danessamyricks #danessamyricksbeauty #danessamyricksuniversity #danessamyricksmasterclass #glowingskin #glow #skin #skinisin #radiance #Glowing #beauty #pinkmakeup #pinkeyeshadow #pink #redlips #pinkandred #glossyeyes #danessamyricks #glowingskin #glassskin #glowing #highlighter #smokeyeye #pinkmakeup #glossyeyes #boldcolor #glowing #glow #dewyskin #dewymakeup #glossy #smokeyeyes #lookoftheday #breathlessskin #red

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The Crayon Case


GloGirl Cosmetics

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When the glō up is #natural

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Lamik Beauty

Fashion Fair

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Brush and bake. Our Loose Powder is excellent for baking…your face. For a “photoshopped” look without the photoshop, apply foundation and concealer then press and roll a very liberal layer of powder on areas of your face you want to look brighter (under eyes; along the top of jawbone; down the center of nose). Let the powder “bake” for 5-10 minutes; and then lightly brush away the excess. You’ll look chiseled all day!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fashionfaircosmetics #melaninpoppin #blackgirlmagic #fresh #blackgirlsrockit #melanin #blackownedbusiness #femaleowned #buyblack #buyblackowned #blackentrepreneur #grownsexysmart #bakeyourface #notphotoshopped #brightandbeautiful

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127 East cosmetics


Taliah Waajid

The Mane Choice

Rucker Roots

Mielle Organics

Base Butter

Hanahana Beauty

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a mother’s love knows no bounds✨ hey beauties, we’re kicking off our love series with our faves @teniola_o + her son Jude! get a quick glimpse of their bond with our series of questions: What has motherhood taught you about love? Motherhood has taught me how complicated love actually is. It’s taught me the difference between “like”, “love”, and even “hate”. It means something different to everyone and we can express our love in so many different ways. The way that it’s represented in music and movies is one thing, but we should all have more discussions about love, rather than assume that we all mean the same thing when we say “I love you” What is your favorite thing to do together? Jude is the king of relaxing. We love to hang out at home and watch a movie, read a book, make dinner or just listen to music. We love to be out in the summer months, too. We’ll meet up with our friends and head to the Farmer’s Market or to the park for fresh air and sunshine. What is your favorite thing about your mom? Aside from being supportive in all that I do, I love my Mom’s style and attention to detail. She has a fabrics business that is pretty successful and she is constantly keeping up with trends and modeling styles. It isn’t uncommon for her to send me a text with dress styles, or a bag that she sees online and say “I’m getting this for you”. She’s so loving for her to make sure that I look and feel great. How is shea used in your home? I love multi-use products so shea is a favorite in our house. We use shea when we get out of the shower, in the morning before school and work, to moisturize around cuts and scars and in our hair. We regularly smell like the Vanilla Lavender Whipped Shea scent because we use it each and everyday!

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Epara Skincare

Buttah Skincare

Aba Love Apothecary

Mented Cosmetics

Oui The People

Rosen Skincare


Ayele & Co

Alikay Naturals

Mielle Organics

Fortify’d Naturals

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When you can achieve True Hydration for your hair and your kids hair, no matter what hair texture you have; using The Same products=WINNING‼ @fortifydnaturals products don't just rest on the strand, they literally melt deep down into the strand giving you Long Lasting Hydration without weighing your hair down and with no build up! The best part is that a little goes a very long way because there nothing worse than going through a product in only a few uses! ✔Strand Penetrating Hydration ✔Buildup Free Formulas ✔Vegan Certified ✔All Natural ✔Nutrient Rich ✔Combats Hard Water ✔Made Fresh Daily ✔Safe for All Ages The Days of Suffering with Dry Hair are Over! 💯 Shop @fortifydnaturals Hydrating Products using the direct link in the bio!

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Urban Hydration

Prime Beauty


Black Girl Sunscreen

Marena Beaute

Foxie Cosmetics

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I smile doing my Foxie skin routine, too! 😁

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Pholk beauty

Form Beauty

Lauren Napier Beauty

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KNC Beauty

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He’s a star 💫 #kncbeauty

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Plant Apothecary

The Honey Pot

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Pucker up 💋💋💋 📸 :@the.pinklemonade

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Bekura Beauty




It’s 2020 and the beauty industry is still failing black women?

It’s 2020 and the beauty industry is still failing black women?

In case you were not aware, late last year I did a podcast on whether or not beauty brands are racist and I thought that it would be a good idea to actually do a blog post on it since I am celebrating blackness this month but I also want to bring attention to the prejudice that we as black people face in the industry as well. Like I expressed yesterday, it’d be nice to look back at posts like these and see how much the industry has progressed in years to come when it comes to the issue of inclusivity. For a long time now, as WOC we have found it extremely difficult to find affordable drugstore products that cater to our skin type. It has always been a struggle to find a high-street brand that takes into consideration our different undertones, textures, and hues, and that stocks more than one variation of Caramel. In addition to base makeup such as foundation and concealer, it is equally important that WOC are able to easily access lipsticks and blushes that are designed for each individual undertone and complexion. IM TIYARD

As a black beauty blogger It’s pretty clear that beauty brands don’t know this but news flash: Black women don’t just know beauty, we LOVE beauty. An article I read recently stated that at least 82% of us say it’s important to be well-groomed, but I can’t lie,  I’m surprised it’s not 100% because from the age I could bath myself my mum has gone on about looking presentable and taking care of myself because that is what women should do and without a doubt that is something that I will pass on to my children. That same article also expressed the fact that 52% of us adhere to a set skincare routine, personally for me, from the minute I discovered beauty gurus on youtube at the mere age of 13 I have had a skincare routine (which literally changes every six months lol). People always wonder why black don’t crack and here is the answer, that is our secret, that is why Angela Bassett still looks 30 because we love ourselves and it shows through the fact that we are willing to spend money to achieve our beauty goals. If you don’t believe me, just think about the fact that for years before Fenty beauty the offering for WOC in drugstores was very minimal so since the dawn of time we have always had to splurge more on our products to achieve the looks we want despite us being the ideal customers for almost every beauty brand known to man. It’s 2020 and products suited for us are still noticeably absent from retail shelves.

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I’d like to say that as black women we are trendsetters: think about the number of people that have gotten lip fillers, BBL’s and this whole new thing of “black fishing.” In addition to this, black spending on health and beauty has led to an increase in offerings that appeal not just to Black women but also to the general population. For as long as I can remember many of us have struggled to find options that work for us, ones that don’t leave us ashy or looking like ghosts –  even Black models were left out in the cold, with a lot of them having to mix their own makeup. In a viral 2015 Instagram post, Sudanese supermodel Nykhor Paul wrote, “Why do I have to bring my own makeup to a professional show when all the White girls don’t have to do anything but show up.” This is in the 20th century, so imagine how models and actresses in the 90s and way before felt? MAC in the 90s was the first game-changer, they were the FENTY of the previous generation because their Studio Fix Foundation was a one of the first to cover a range of shades – they were arguably the first to create foundations covering a wide spectrum of hues. I would go as far as saying it changed the lives of beauty-loving black women. And years later this was one of the first foundations I bought and one of my first loves! Mac really conquered!

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Then in 2017, we had our very own game-changer; Rihanna’s Fenty Beauty which launched with 40 foundation shades, many of them complementing darker skin tones and covering not only shades but undertones too (which is something a lot of brands forget to take into context). This was and currently is the most shades a brand has ever released during their first product launch. That for me set the benchmark for beauty brands when releasing anything like foundation, concealer etc. Fenty proved that inclusivity in cosmetics is not just ethical but profitable. By serving the customers other mainstream brands have largely ignored so to no one’s surprise, the company made more than $72 million in media value (social media exposure gained from word of mouth and press buzz) the first month after launch. And yet brands are still failing WOC? Make it make sense. But we do have to take into consideration the fact that Fenty is not the first brand to launch such a number of shades – smaller brands like Black Opal Beauty have been catering for darker skin tones for decades (my mum was a fan for the longest time, then I introduced her to FENTY) – what we take from the success of Fenty is the fact that it took the backing of a major global company and a celebrity to highlight the huge opportunity makeup brands had been missing. And while many brands have been extending their offer to include darker shades this suggests dark-skinned women are an afterthought, they are not a part of the original marketing thought process.

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Saunders says that this is caused by “a self-fulfilling prophecy” which has caused beauty marketers to delay improving inclusivity. The self-fulfilling prophecy refers to the socio-psychological phenomenon of someone “predicting” or expecting something, and this “prediction” or expectation comes true simply because they believe it will and the same thing refers to the makeup industry. This is because darker shades haven’t been offered so brands don’t realise there’s an issue, or because the darker shades available in-store haven’t been up to standard or advertised appropriately people don’t buy them, so sales aren’t considered satisfactory and brands, therefore, don’t invest in better R&D and marketing as they don’t think there’s a market for it. Which we all know is BS because the evidence is there in black and white- statistics say African-Americans spend $1.2 trillion each year on beauty products, and that number is projected to rise to $1.5 trillion by 2021. So why is there a lack of offering for WOC? In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them #naturaulhairjourney. In 2017 we also spent $127 million on grooming products and $465 million on skincare. Considering this that in 2016, just 22% of the models featured in ads in the UK and US were ethnic (black, Asian, Hispanic) while the rest (78%) were white – cosmetic brands are making an effort in their marketing, but most skincare brands are not – by only featuring white women in their campaigns, they also assume their audience and consumer is white.

The makeup industry is embracing diversity. Whether it’s premium or budget, brands are on a mission to ensure they have foundation shades to cater to a diverse range of skin tones only problem being that all our shades are different variations of chocolate –

There is something really dehumanising about calling [products] chocolate, caramel, mocha and coffee while all the lighter shades are porcelain or ivory.

Niellah Arboine

Do you guys agree?

This problem could all be solved if brands employ marketers who are as diverse as the audience they are trying to reach. It really is as simple as that. On tomorrows blog post I’ll tell you to give you guys some names of my favourite black-owned beauty brands because I feel like this blog post is too long.


Beauty Trends of the 2010’s!

Beauty Trends of the 2010’s!

So I feel like beauty has progressed the most in this decade and I’m pretty sure that you all agree with me when I say this. Because if you really think about it You’ll realise that this decade was life-changing for the beauty industry, I mean think about it, think about the number of beauty brands that have come out of that 2010s: we have KKW beauty, Kylie cosmetics, Huda Beauty, Fenty beauty and so much more. Think about the number of beauty trends that have come out of this decade (which I’m going to highlight)  and most importantly think about the ways in which we have progressed in this decade when it comes to shade ranges, when it comes to consistency, we now use makeup brushes and beauty blenders. None of these things existed in the 90s and in the 2000s and that is why the 2010s will forever be the revolutionary era of beauty! How could I forget beauty gurus, these are the pioneers of the increased interest in beauty they have influenced us in so many ways this last 10 years.

Contouring and Highlighting
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A trend made popular by Kim Kardashian and one that changed everyone’s beauty routine FOREVER, once I started contouring I never went back!

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Another trend made popular by Kim K but is baking bad for our under eyes? Check out my blog post I did on the topic to find out!

Soft glam
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My favourite trend of this decade by far!!!! It is a look that looks good on absolutely everyone.

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A trend I am living for and one that can only improve with time, #lacewhere?

Dark lip
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A look for EVERYONE!

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To this day I’m still not that big of a fan of false lashes, I feel like I haven’t found my perfect lashes yet! But these days you cannot watch a tutorial without someone using falsies, its mad

Big lips
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Considering our lack of representation within the beauty industry, people sure love trying to be black and that is all I have to say for this so-called “trend”

Thick brows
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Don’t think anyone understands how happy I am that we got over that thin eyebrow trend because it really was not for everyone lmao

Smokey eyes
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I am literally so upset that I have hooded eyes because I would literally rock so many eyeshadow looks if I didn’t, especially this one!

Balayage and Ombre
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summertime I LIVE for this trend! Honestly.

Nail art
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When I tell you 2019 was the year I became obsessed with acrylic nails, they are literally the accessory that made every outfit I wore POP!


‘No makeup’ makeup
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My forever go-to makeup, so quick and effortless!

Is baking bad for your under eyes?

Is baking bad for your under eyes?

From the moment I started wearing makeup, baking was the THING and to this day it still is. I mean how can it not be when it means fewer touch-ups, less creasing, and less eyeliner smudging throughout your day/night. If you ever wondered where this technique came from, the process of baking is a technique started by the drag community, which basically gives your makeup a long-lasting creaseless, poreless, and flawless finish. I feel like once you start baking it’s so hard to stop, even when I used to do my no-makeup makeup looks with just concealer, I still used to bake. So many people think baking takes a lot of time, but I find that 2 minutes is enough, you shouldn’t bake for too long because that’s when you get flashback! However, as we all know the under-eye area is a delicate area of skin that should be nurtured and cared for tenderly and seeing as baking kind of dries out your skin to reduce oil, should it really be “baked?” Is baking bad for our under eyes?

The skin surrounding the eye is thin and delicate and is where we show our first signs of ageing. It is this area that first starts to crease and wrinkle as we age. If you see the bags and dark circles I have accumulated under my eyes since freshers, it’s actually tragic. I need to invest in an eyecream ASAP😭. There are no oil glands surrounding our eyes, which is why eye cream is so imperative in halting the ageing process and why black don’t crack because we take moisturising very seriously. Keeping this area hydrated and plump is a must to keep a youthful look. Add to this the fact that blood pools naturally under the eyes, creating dark shadows which is why when moisturising this area it’s good to circulate it to get the blood vessels going. The problem with using a translucent powder to set the under-eye is that it tends to get caught in fine lines and accentuate lines that were not visible without the powder. Clearly, with all of this to consider, it is no wonder there are millions of products for brightening, tightening, and lightening the under-eye area. Imagine the amount of money you could save on skincare if you stopped baking! This technique will age you beyond your years so if you choose to use it make sure it’s on special occasions because the technique that promised bright beauty will suddenly find you looking like you are dying a slow death in the Sahara Desert. Last year, Kim Kardashian herself aka the queen of baking even took to her website to announce to the world that’s she’s totally over beauty ‘baking’


Winter concealer???

Winter concealer???

So a few weeks ago I did a post on winter foundations and I thought why not do one on winter concealers, I mean its’s only right! Concealer is honestly my favourite makeup product of all time. If I could only wear one makeup product for the rest of my life it would be concealer. No joke. Winter is literally where my skin is the driest meaning that I not only have to change my foundation but also my concealer because we cannot forget that your eyes are the most sensitive parts of your face, therefore, they need to stay hydrated at ALL TIMES meaning you need a hydrating concealer and to probably ditch the baking this winter. Dry winter skin is a real thing, people!!! So please listen to me when I say moisturising and eye cream is not enough to save your complexion from drying out, switching to more hydrating versions of all of your beauty products is ultimately your best bet! I don’t think men actually realise how hard and expensive it is being a girl 🙁

During winter we should be looking for creamier formulas that hydrate dry, flaky areas instead of accentuating them this means sticking to liquid or cream concealers.

My Personal Faves

NARS Radiant Creamy Concealer

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Now, this is the holy grail of concealers, the texture 10/10, colour range 10/10, consistency 10/10. There is no one in this world that has a bad thing to say about this concealer. Everything about it is amazing and the best thing about it is that its not only hydrating but you can also apply it with your fingers!

Revolution Conceal & Define Concealer

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So apparently this is the UK’s very own version of the Tarte shape tape concealer aka the one concealer that every US influencer swears by! I love this concealer but what I love more about it is the Price – for £4 you get the creamiest consistency and FULL coverage!

L.A. Girl HD Pro Conceal

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This is the OG drugstore concealer for us WOC. (If I were you I’d buy it from your local hair shop, it’s a lot cheaper at £2.99). This was the first-ever concealer I bought and I was literally obsessed, it is an exact dupe of the makeup forever foundation and has the most amazing finish/ coverage!

e.l.f. Cosmetics e.l.f. 16hr Camo Concealer

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This is an exact dupe of the Nars radiant concealer and the amazing thing is that it’s only £5 so if you can’t bring yourself to pay £22 for one concealer then this is the one for you! The only problem is that you have to be fast when blending due to the thickness of the formula.

SPF in the winter?

SPF in the winter?

When I was little people always used to tell me that I didn’t need suncream because I am black but bbbooooyyyy where they completely wring, everyone needs suncream, melanin does not make you immune to sun damage and it has a lot of benefits which is why you should wear it EVERY SINGLE DAY not just in summer simply for the reason that “Ultraviolet rays that are the cause of sun damage and skin cancer are always present,” explains Dr. Shilesh Iyer, M.D., a Board Certified dermatologist with the renown New York Dermatology Group. “They are independent of cold or hot weather and are not blocked by clouds. On overcast days, only visible rays (but not UVB rays) from the sun are blocked. The best way to protect the skin is with sun protection.”

And yessss the SPF in your foundation, concealer, primer or powder is not enough. You might be thinking that your makeup containing SPF is a suitable substitute for sunscreen, it’s likely not protecting you from sun damage as well as you think.

What exactly is SPF?

SPF stands for Sun Protection Factor (Pretty obvious). It measures the level of protection a product will give you from UVB. The British Association of Dermatologists recommend always using a minimum of SPF 30, which blocks 97% of UVB. To put that into context, SPF 15 blocks 93% and SPF 50 blocks 98%. So, in reality, they should kinda stop selling anything below SPF15 because it is very misleading and as you can see not useless but not as effective as anything at SPF30 and above.

How much damage can UV rays really cause?

Sun damage shows itself in the form of dullness, uneven pigmentation and loss of firmness. Which is why SPF is perfect for preventing wrinkles for as long as possible, they kind of work as an anti-ageing product. “Ultraviolet rays from the sun are extremely harmful to the skin and cause more than 90 per cent of the visible signs of ageing including wrinkles, sagging, rough patches and skin discolouration,” confirms Dr Shirin Lakhani.

What’s the best way to apply your SPF?

“Your sunscreen should be applied after you moisturise and before you apply your foundation,” says Shirin. “Even if you are wearing makeup you still need to re-apply every two hours.” It also needs to be applied correctly to be effective, so make sure you’re using a decent amount. “Sunscreen should be applied before you leave home in the morning all year round,” adds Dr Qian Xu. “Even on cloudy winter days.”

Best SPF moisturisers



Best foundations for autumn/ winter

Best foundations for autumn/ winter

Personally, I have never been a foundation type of girl because I can never find the perfect shade for my complexion that for one, doesn’t make me look ill, washed out or looking like a ghost or maybe the actual problem is that I am just simply shit at doing my makeup. Which I know may be hard to believe considering I have been blogging about beauty for the last 3 years of my life but when I tell you guys I have tried so many foundations in the last 2 years; I have tried MAC long-wear, Makeup forever HD foundation, Clinique, Dior, Lancome, L’oreal true match, YSL, NYX and Estee lauder and still none of them look amazing on me, I am really starting to think I’ll never find my perfect match 🙁

So ever since I got into makeup I have always worn concealer (thank you God for giving me good skin) and kept my make up nice and natural-looking especially on a day to day basis when I had 6th form. But do you know when you just wanna be a little extra and want a full 0-100 transformation but you can’t because you’re still looking for your holy grail foundation??? Or am I just being super picky and there actually is no such thing as the perfect shade??? However, after an event at Harvey Nichols, I tried the Nars sheer glow and It looked pretty good so hopefully, that will be my staple foundation for this winter (finger crossed), that with the Nars creamy concealer is a killer combination!!!

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Anyways enough about me and my first world problems but winter is around the corner and that means we’re probably going to have to buy a new foundation shade because if you’re like me you tan super easily so when it gets to winter you need a lighter foundation that is extremely hydrating, especially for all my dry skin queens out there. I personally have oily-combination skin so in summer my skin is so oily around the T-zone area and I sweat a lot so it just makes the whole process of makeup so long in the summer, but in winter my skin can get so dry so I literally have to switch up everything including my skincare routine and the makeup products I use on my face. Mh lifestyle is well and truly an expensive one, can anyone else relate? Dry skin is such a task to get so please this winter can you guys remember to drink lots and lots of water and MOISTURIZE, however, if you do end up with flaky skin I recommend a coffee scrub mixed with full-fat yoghurt every two days until your skin is back to being smooth. Works every time.

According to Glamour, these are the 6 Pro tips to always remember when looking for your perfect foundation;
  1. If you are buying for everyday wear, perhaps keep the coverage a little lighter or go for a tinted moisturiser and then use a concealer to target any areas in need of extra coverage.
  2. Choose three shades you think are a close match, swiping all three side-by-side down your cheek towards your jawline. The shade that seemingly disappears, wins.
  3. Step outside and check the shade in natural light. (this is the most important step because I have walked out of a few shops looking worse for wear after getting a shade match)
  4. Have a foundation for when you’re tanned (even if it’s fake tan!) and one for when you go weeks without sun.
  5. If you have oily skin, try prolonging the wear of your foundation with a primer or setting with a lightweight powder.
  6. If your foundation is applying streaky, ditch your brush and try using a beauty blender or your fingers to apply. Both will produce a more diffused finish.

These are the 5 winter-friendly foundations to keep your skin looking refreshed no matter the weather conditions (All of them I mentioned above, although they were not the perfect shade they were pretty good foundations).



I think this foundation first came out in 2015 or 2016, this was my first ever foundation and boy did Bare Minerals do me wrong. At that time they didn’t have that many shades and I bought the darkest shade there not knowing it was going to be 4/5 shades too light (I ended up gifting it to my mum because there was no way that £28 was going to waste). But if you wanna glow this winter, this is the foundation for you, infused with vitamin C there won’t be a dull day this winter for you!



Dior - Dior Forever 4

Dior prides itself in quality and it really shows because this is honestly one of the best foundations I have ever tried, the application is amazing, the texture is amazing and the finish is Divine! Now I just need a Dior saddle bag and my life will be complete.


Image result for fenty beauty pro filt'r soft matte longwear foundation

This is the foundation that changed the f=game as well as the beauty industry, in general, and will probably go down in makeup history. With 400 shades to pick from all with specific undertones, you’re honestly spoilt for choice, also with the new foundation, you whatever shade you are in this one you’re the same for the new foundation which can I add is specific to dry skin so perfect for winter!


Image result for estée lauder double wear stay-in-place makeup spf 10

This has to be one of the most raved about foundations of all time! Ever since I started blogging no one has ever had a bag thing to say about this foundation. it truly the best if the best with buildable coverage, long wearable, flawless matte finish and SPF – it is everything you could.


Image result for makeup forever ultra hd foundation

This has to be the most underrated foundation of all time! When I say this is the best foundation you will ever try I am not joking. it gives 0 flashback, the best coverage and it literally looks like skin without being light!!

The Most Luxurious Beauty Calendars of 2018

The Most Luxurious Beauty Calendars of 2018

Christmas is almost here, the countdown has officially begun! And it is officially time to start thinking about the beauty advent calendar of your dreams.  I’m not a huge chocolate lover (please don’t hate me for saying that) so I’d choose a beauty calendar any day. Imagine opening a new beauty product every day of December, it means you have something to look forward to every day of that month. I don’t know about you, but that sounds like a dream to me, especially considering the fact that I’m the type of person who forgets to buy beauty products, I only own basics – I spend the majority of my money on food and clothes (it’s a problem that I am currently trying to work on), so a beauty calendar is a godsend for me. Now is the time to treat yourself! They are becoming more and more popular each year and as more brands are making them the better the better they’re becoming and I am Living for it!

Most of these have sold out fast in the last couple of weeks and so these are some of my favourites which are still in stock so if I were you I’d get my hands on one ASAP before it’s too late!

SELFRIDGES Glam Sparkle Beauty Advent Calendar

ATELIER COLOGNE Luxury Advent Calendar

ELLE Beauty Advent Calendar

ELLE Beauty Advent Calendar

John Lewis & Partners Beauty Advent Calendar

BuyJohn Lewis & Partners Beauty Advent Calendar Online at



NET-A-PORTER BEAUTY 25 Days of Beauty

The Space NK Advent Calendar, , large



ICONIC LONDON Night on the Town Advent Calendar


White Instagram Models Pretending To Be Black?

White Instagram Models Pretending To Be Black?

So this over the last week Twitter has been going mad over White Instagram models pretending to be black. @WannasWorld started a thread on Twitter calling out white influencers who are apparently cosplaying as black women, she posted various screenshot examples and called for other people to send anymore that they found too. As you can see she received a ton of responses of what looks to be young white women altering their skin tone and hair to appear racially ambiguous. Later on in the thread, Kim Kardashian and Rachel Dolezal were brought up as more mainstream offenders. So my question for you guys is, is this appropriation? In my opinion, it is, 100%, without a doubt. I have discussed appropriation a few times on my blog this year but this is on another level. I have had enough, I am so sick and tired of people posing as though they belong to a culture or race that is not their own, people need to understand that it is not okay. You can appreciate but don’t appropriate!

The thing is, everyone loves black culture yet they don’t know the struggle that comes with being black especially in America. Black people in that country are constantly being racially abused (the problem of police brutality among African Americans has come to light in recent years). Young blacks are living in fear every single day of their lives just because of their skin tone, so when people do something like this, it’s just like WTAF. Are you even educated? In addition to this, Black women are always being called out for ‘self-hating’ just because they wear wigs, weaves and braid they hair etc but yet when white people are getting lip fillers, Brazillian butt lifts, texturising their hair and are extreme tanning just to look like us, they, themselves are not self-hating? I am tired, I am so done with this society and it’s double standards when it comes to issues regarding race. People are so extremely ignorant and I am tired of it. At this point people should be more knowledgeable about these situations, they just shouldn’t be happening. It’s 2018 and people are still using blackface? Are you fucking kidding me?