To summarise the decade – “Shoes became sneakers, suits became sweats and chic destroyed the planet; at the same time we’re trying to be sustainable,” summarizes vintage fashion expert Cameron Silver.
In all honesty, this decade has been amazing for fashion. Do you know how much we have evolved in the last 10 years and I really thank God that we did because some of the fashion that we were wearing at the start of the 2010s was honestly just wow. I even get second-hand embarrassment speaking about it, I mean I have an excuse for why I used to dress the way that I did at the start of this decade, for 1: my mother used to dress me and 2: I was a child but for the rest of your fashionistas what is your excuse??? We really have to thank Instagram, Pinterest and Tumblr because if it wasn’t for these apps I really don’t know where would be with fashion, they were the pioneers behind the popularity of fast fashion and this is where our inspiration has basically come from over the last 10 years and I guess we can have to thank the Internet too as well as technology in general.
Do you know the craziest thing about this decade, is that before I really thought about it I didn’t think that we would be remembered for any particular fashion moment; because do you know how the 90s, it was all about everything oversized and denim jackets then we had the 80s which was colourful, shoulder pads and dancewear and then we had the 70s which involved flares, tassels and big hair, the 60s was the birth of the a-line skirt, the phase-in fashion where women truly realise like yeah this is us and this is how we want to dress. However, then I realised that I might be wrong because we did have a couple of fashion moments this year for example festival fashion truly became a thing in the 2010s but then again festival fashion was a sample of fashion from the 70s the hipster era so at the same time I don’t know. And another thing with this decade is the fact that fashion trends came back aka they were recycled. We saw the revival of floral prints from the 80s, mom jeans from the 90s and Juicy Couture tracksuits from the 2000s so nothing was really original everything was sort of something that we had seen before but in a more mature way and more suited for our generation and this era. Despite all of this do not get it twisted, as I said at the beginning this was an amazing decade for fashion, this was the most comfortable fashion had ever been as in this was the birth of streetwear!
high low skirts/ dresses
High waisted everything
high rise socks
I did bags of the decade so I thought why not do you shoes of the decade. I can’t remember who said it but one creative director claimed that we are in the most comfortable phase of fashion and I could not agree more because if you think about it, if you look at the way that we used to dress 10 years ago compared to now it’s way more laid back. I mean athleisurewear is now part of fashion, we now wear trainers with dresses, joggers are no longer just loungewear or gym wear but part of our outfits. I think this is why I love doing a blog post like this, taking a look back at how far we’ve come over the last decade in terms of trends and comparing what to what we used to wear then to what we wear now. It’s just so fascinating to me, I mean who doesn’t love a walk down memory lane?????
I can’t lie to you me and shoes, where can I really start. I’ve gone through probably 1000 pairs of shoes in my lifetime and most of which I hate to say I never wore. I Always mention this on my blog posts but my mother was a really ahead of her time, when I tell you this woman has bought me shoes that weren’t even trendy then but actually trendy now. She is the reason I think I am the style icon that I am today but the weird thing is is that back then I never liked them and now I kick myself at the fact that I never wore them!
The older I’ve become the more I have run away from actual actual shoes and the more I’ve been drawn to trainers. And I was really debating whether or not to do you a post on trainers of the decade but then again I was like there are so many shoe phases that we went through this last decade that it would be a shame for me to just focus solely on trainers so for all you shoe fanatics here is the blog post that you’ve all been waiting for;
2010 – Valentino Rockstud
2011 – Balenciaga Ceinture Boots
2012 – Christian Louboutin lady peep 150 patent calf
2013 – Wedge Sneaker
2014 – Stuart Weitzman Highland Over the Knee Boots
2015 – Stan Smith Sneaker
2016 – Gucci Fur-Lined Loafer
2017 – Balenciaga Speed Trainers
2018 – Balenciaga Triple S Sneakers
2019 – Bottega Veneta Stretch Sandals
Happy New Year!!!!! Can you believe that we have made it into the next decade? This is so crazy to me!!! Do you know how much has happened in the last 10 years???? I have finished primary school, high school, sixth form and made it to university all during that time. I have grown so much as a person over the last 10 years and can only hope to grow further as I enter this new era of my life; this could be the decade where my career strives, the decade where I truly begin my life, It’s actually insane!
Do you know how many trends we have gone through in the last decade and to think I wasn’t even aware of half of them because I was so young! It has been a minute since I last spoke about bags, me aka the bag connoisseur??? Can you believe it? But it’s okay because we are about to jump back into time and reminisce on the bags of the decade! Personally, I think before the rise of influencers gossip girl was the source for the ‘IT’ bag because I mean who didn’t adore Blair and Serena’s style?? Then after that, I feel as though we went through a very dry patch in 2013 because Instagram didn’t really take over until late 2014, well in my opinion anyway.
I think the craziest thing to think whilst writing this blog post is the fact that all of these bags were part of a phase within fashion and the question is, will they ever be “trendy” again or will they stay in the 10s??? For example, look at the Givenchy Antigona bag, that was the edgy girl phase and a bag I thought would remain a classic but I was clearly wrong, then the Valentino stud was part of the girly Tumblr girl phase; one I hated and a phase of confusion for my sense of style, the mulberry was the hipster phase fueled by Serena Van der Woodsen on gossip girl and so on, I’m sure you get what I’m trying to say now.
2010 – Mulberry Alexa bag
2011 – Flat clutches
2012 – Goyard Bags
2013 – Mansur Gavriel Bucket Bags
2014 – Valentino Rockstud Bags
2015 – Givenchy Antigona Bag
2016 – Chloé Drew Bags
2017 – Cult Gaia “Ark” Bags
2018 – Micro Bags
2019 – saddle bags
I did one of these last year and I find it so nice to reminisce on the trends of the past summer. I feel as though it’d so cute to look back at my blog, especially at posts like these to show my children what was cool back in my day (lol) and to compare trends because I always say fashion trends always come back so are this years summer trends going to come back and haunt us in 30 years time? That is why this year I won’t only be doing fashion trends but over the next 3 weeks I will also be doing bag trends and shoe trends that dominated the summer of this year.
Is anyone else super upset that summer 19 is already over? This year has honestly been the fastest year of my life so far, I feel like everything happened so fast, like how am starting university in two weeks???? Do you know how crazy that is to me!!! Anyway, back to fashion, last year we saw co-ords, bum bags, cycling shorts, cargo pants, cropped denim jackets, bandeaus, etc dominate summer 18 and not much has really changed, I think these trends hit their peak this year – especially co -ords and cycling shorts.
Clueless vibes or what??? This will forever be one of my fave trends whether or not it’s fashion. Leopard wasn’t the only popular print for the Spring/Summer ’19 show season. Tartan also appeared on the streets of New York, London, Paris and Milan and in all of our favourite high street shops. Pick up a tartan suit, jacket or pair of pants that features the classic pattern in unique and bold colours, such as red, blue, green and yellow.
This was more of an Instagram trend but the high street did pick up on it, it was all over PLT and Topshop as they tried to compete with the rising It brands like Dôen, LoveShackFancy, and Reformation, the ultra-feminine, ultra-soft look is replacing the menswear-inspired trends of seasons past. Now, it’s all about looking like you just stumbled in from an afternoon of milking cows in the fields.
CYCLING SHORTS AGAIN!
Is this trend ever going to die down? Well, not any time soon because the trend the no one ever asked for is still here two years later, and it’s bolder than ever. Simple, shiny shorts were found at Chanel, but Stella McCartney’s reinvention for 2019 involved florals – and lots of them. This summer we saw the high street even doing denim cycling shorts, a trend that hasn’t been popular since the 80’s!
I feel like this entire summer was a ’70s, California Dreamin’ craft-work. Crochet was spotted at Oscar de la Renta, Victoria Beckham and JW Anderson – all in monochrome, although it was completely mainstream this year, I feel as though crochet will most definitely dominate our Instagram feeds next year.
Prabal Gurung was the king of colour blocking on last years ss19 runway shows! I mean look at that dress ughhhhh!!!!!!! So much colour was smacking us in the face this summer and I was LIVING for it. People were still getting used to the idea that anything goes with colour and that you can go WILD when it comes to colour blocking so I think that this is another trend that we will see thrive in 2020.
As an African woman animal print will forever be fashionable in my eyes! Just like cycling shorts, this continues to be the trend that keeps on giving meaning that if you bought a leopard print item last season/ year, you’ll still be able to wear it probably until the end of time!
Utilitarian designs have been haunting us for a good year now, last year we saw cargo pants literally EVERYWHERE in every colour, fit and material! Although boiler suits didn’t appear on this year’s runways they appeared in all the major fashion cities throughout fashion month. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional but for us short girls it’s hard to find a suit that fits us perfectly 🙁 .
THIS IS THE TREND THAT DOMINATED SUMMER 2019 WITHOUT A DOUBT! This is not one for the faint-hearted that is for sure. if there was one way to describe this trend it would have to be vibrant! Neon made its way to our high street shelves and never left! But the question is, is that it for this highlighter trend? will fashion go back to its beiges and pastels? Reflective of both the 1980s comeback and a growing interest in cyberpunk I really hope it’s here to stay.
Last year it was dramatic sleeves this year it’s bold shoulders with a twist rather than padded, boxy numbers, this season’s take was a whole lot puffier proving once and for all that the minimal trend is over! We just have to thank god that the British weather was good enough this year that we could all make a puffy statement without the need for a jacket dimming our fashion!
Is just me or does this give you major flashbacks to your childhood when you used to watch those films/ tv series of kids going to summer camp? For me, Tie Die is the definition of hipster and it’s pretty evident that fashion atm is in a phase of nostalgia so it’s not really much of a surprise that tie-die was all over ss19 runways but the question is when will the high street pick up on it because I only saw it once in Topshop this summer?
I don’t really know if they do women’s sizes for these, so I guess this is kind of a men’s fashion post. I feel like I neglect you guys on my blog and instagram but do not worry, I will start doing more posts for men on here! You have my word.
So you may wonder why do I have a pair of trainers on this segment? Well back in July Farfetch reported that a pair of Kanye West x Louis Vuitton trainers are the most valuable in the world going for £22,763 a pair! The trainers in question are a collaborative design with Louis Vuitton from 2009. The Jasper sneaker, originally available in three colour palettes, was on sale ten years ago for only £864 meaning that they have increased by 2,532% in value👏🏾
Mathieu Le Maux, trainer expert and author of 1000 Sneakers: A Guide To The World’s Greatest Kicks, From Sport To Street, explains what determines a rise in value: “A model in men’s size 42 to 44 (UK8 to UK10) will be way more popular, because a majority of men are wearing shoes in this range. It will probably be more expensive to find sneakers in these sizes than for bigger or smaller ones. Rarity, condition, the prestige of the designers at that time, and the quality of the material used to create it determine value too.”
if you’re lucky to have a pair at the back of your wardrobe, cling on to them – they’re only going to increase in value. So I guess we can kind of call these the Hermes birkins of the trainer Industry?
Meet my new shoe obsession! Flat mules, heeled mules, there is a mule for every occasion; work, uni, dinner, shopping! if it’s a mule best believe will buy it. They’re just so easy to slip on, hassle-free and not as restricting as your average heel or shoe, and like I mentioned before, they are suitable for any occasion and they go with absolutely EVERYTHING. If you ask me they are a staple piece that you need in your wardrobe! Does anyone else feel that the older they get the more they fall in love with the more classical pieces and the more they stay away from buying things like trainers (which I am sure my mother would be more than happy to hear)! It is actually so insane how my style has evolved just over the short space of two years!
A brief history of the mule courtesy of Another magazine
The origins of the word mule lie in Ancient Rome, where it was mulleus calceus (a red or purple shoe worn by the three highest magistrates), but the contemporary appropriation refers to a shoe that is backless and usually closed-toed. Originally worn within the bedroom, this style of shoe has a storied history and when Comtesse d’Olonne, the risqué society beauty, wore a soft red pair of mules to church in 1694 – daringly peeping from beneath her richly-embellished skirt – it paved the way for the style. They went on to become popular within the French Court, both Madame de Pompadour and Marie Antoinette donning variations throughout the eighteenth century, inspiring Manolo Blahnik to ask “When you walk in mules, you walk a bit differently. It’s very sexy to me; you have to get your balance… Madame de Pompadour in her mules, walking around Versailles, click click click… Can you think of anything more exquisite?” Here, we chart the shoe’s journey from the boudoir to the runway…
They were all over the streets during fashion month 2015 and 2016 so the question is will they be every fashion influencers favourite shoe again this year? The mule was a staple on the Spring/Summer 2016 catwalk and we really have to thank Gucci and chanel for bringing them back in all their power and glory; a controversial style loved by some aka moi, and hated by others with no sense of style (lol joking fashion is subjective). I think these are the perfect transitional shoes for autumn, mules offer a covered-up yet more liberating option ideal for the transitional period before winter hits us hard and I know for a fact after the hot summer we have had winter is going to be horrendous 🙁
Net -A -Porter
If you don’t own a denim jacket what are you doing with your life???? This is the one staple that EVERYONE needs in their wardrobe. Along with the leather jacket, this is one thing that will never go out of fashion. PERIOD! Buy just one denim jacket and you will have a suitable outer layer for the vast majority of wardrobe for the rest of your life. If you know how to wear it right, it’s literally the only jacket you’ll ever need. With its versatility and ultimate cool-girl style, you’ll have no problem wearing it 7 days in a row, this denim MVP is an all-year-round wardrobe staple.
But what style do you go for: cropped or oversized? Acid wash or stone wash? Or perhaps a statement jacket aka something ott? The options are endless. If you’re going to buy an expensive jacket pick the colour that matches most of the clothes already sitting in your wardrobe, for maximum compatibility and, consequently, wear.
So I think it’s been just over a week now since Rhianna launched her luxury brand FENTY with LVMH. Since then all I have been seeing is backlash for the brand. Everyone is free to have their own opinions but I have seen multiple people commenting on how we have seen this done before but since when did fashion has rules? Last time I checked designers have full creative control, they take inspiration from other designers, from other eras and from different moments in time so can somebody please explain to me as to why people are so concerned over the fact that we have seen similar designs before because in my opinion fashion is an art and designers are allowed to do whatever the hell they want to do. You don’t see people complaining over the fact that they have brought back flared jeans even though they were done before and were extremely popular in the 70s. You don’t see people complaining when High Street brands copy the likes of Chanel, Hermes and jacquemus. Somebody, please help this make sense to me.
Then we have people complaining about the price. When will people understand that LVMH is a luxury institution that houses brands such as Dior, Louis Vuitton And Chanel. They house the most luxurious brands of our time so you cannot expect the prices of FENTY to be High Street, darling this is not Topshop or Zara this is luxury with a capital L. And I think that people are forgetting about Rhianna’s collaboration with Puma which I can tell you now, the prices are extremely affordable and accessible to normal people like you and I. Not to mention the fact that nobody ever complained about her puma collaboration. If you can’t afford luxury that is your problem but do not come and criticise what somebody else has built and spent so long trying to perfect just because you hate the price tag because I know for a fact that if FENTY was the same price mark as ZARA people would not be complaining and that’s FACTS. Please learn to understand the difference between constructive criticism and hate.
How Fenty has changed luxury fashion
First, she changed the beauty industry forever by bringing more attention for the need of diversity in the range of products that were on offer for POC and now she’s helping to rewrite luxury fashion. I was not joking when I said everything that this woman touches turns to gold!
N01. Fenty represents the first major fashion brand that LVMH has founded from scratch and to add to that it is the first luxury fashion brand helmed by a black woman #blackgirlmagic!
No2. Rihanna has changed up the fashion production schedule by offering this collection as a direct-to-consumer retail model with new pieces arriving on a 6-8 week basis. The first instalments went on sale on Fenty.com on May 29; the next instalment launches at the end of June. With most luxury collections we usually see them presented at fashion week then have to wait months until we can actually purchase the goods.
No3. She never likes to define who wears what from her collection, so can we consider this as LVMHs first gender-neutral designer? I saw the press pictures and most of these pieces look AMAZING on both men and women.
No4. It’s built for the modern woman. Most of the brands at LVMH have been established for hundreds of years so they have a particular image they need to convey and keep up with so not all of them cater to the NOW. Which is why I believe most people only invest in designer accessories (bags, shoes, jewellery etc.) rather than luxury clothing.
No5. The brand caters to women with curves. Although most pieces in the collection are oversized, they details of every item help to bring out your curves, whether that be making your waist appear smaller or making your hips look bigger. This is a luxury brand that will compliment you in every way!