Last week in my post about how the beauty industry is still failing us I basically described how we live in a world where being “diverse” and “inclusive” has become a marketing tactic to benefit brands with more profits yet we still only make up 10% or less of the shelves but contribute billions of dollars every year to this industry. Make that make sense, please. Though inclusivity is slowly growing in the industry and it’s amazing to see but it still isn’t enough, there just isn’t enough choice.

So what better way to celebrate Black History Month than by checking out some amazing black-owned beauty brands made for black women, with these brands we’re not an afterthought, we are the brand. Some of these brands are simply making a point to include products of all shades, while others are solving skin and makeup woes specific to women of colour in innovative and exciting ways. It’s time to support a broader, more beautiful beauty industry. These black-owned beauty brands aren’t asking for a seat at the table, they’re making one.

Here are some black-owned beauty brands to buy from;

Fenty Beauty

Black Opal Beauty

Pat McGrath Labs

Uoma Beauty

KA’OIR Cosmetics

Black Up Cosmetics

Black Radiance beauty

IMAN Cosmetics

Laws of Nature Cosmetics

The Lip Bar

Beauty Bakerie

Juvia’s Place

Vera Moore Cosmetics

Gold Label Cosmetics

Coloured Raine Cosmetics

Plain Jane Beauty

Sacha Cosmetics

Iviviiv Cosmetics

AJ Crimson

MDM Flow

Danessa Myricks Beauty

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♥️Be Mine♥️ Red hot valentine #fbf Red glossed lids paired with hyper radiant summer skin floor Valentine’s Day. Could this be your Valentine’s Day look? Let me know below 👇🏾 . SWIPE FOR A SPECIAL LIMITED EDITION EXCLUSIVE PERFECT FOR THE LOVER IN YOU💋 save $30 with this special Vday kit . Makeup: @Danessa_Myricks Photo: @Danessa_Myricks Model: @sharamdiniz 💕💕 . Amplified Glow: •Enlight Halo Powder in “Sun” •Enlight Powder in “Radience” •Illuminating Veil in “Goddess” & “Radiance” . Eyes; •Colorfix in “Primary Red” & “Blackout” •Colorfix in “Clear Glaze” . . Find all things color, complexion and glow at the link in my bio or  at Find all things color, complexion and glow at Danessamyricksbeauty.com. free shipping in the U.S. For all orders over $60 or Stop by one of our retail locations: 🇺🇸 🇦🇺 🇨🇦 @morphebrushes 🇺🇸@abracadabranyc. 🇺🇸 @Alconeco 🇺🇸 @nigelbeautyemporium 🇺🇸 @frendsbeauty 🇦🇺 @editkit.com.au. 🇺🇸 @camerareadycosmetics 🇲🇽 @nuestrosecretomx 🇺🇸 @norcostcopromua 🇺🇸 @norcostcoatlantacostume 🇬🇧 @gurumakeupemporium 🇬🇧 @tiltmakeup 🇵🇱 @visageshoppl 🇹🇹 @jeulynn 🇵🇦 @mirandamakeupart . 🇺🇸 @themakeupShack 🇦🇺 @scottys_makeup 🇦🇺 @beaudazzledbeauty 🇺🇸 @lillysmakeupbar 🇰🇿@make_up_studio 🇫🇷 @monochromeoff 🇬🇧 @lovemakeupshop 🇷🇺 @beautydrugs.net 🇨🇦@saralindsaythemakeupstore 🇺🇸 @themuaproject 🇺🇸 @musebeautypro 🇳🇬 @707.artistry 🇺🇸@beautylish 🇺🇸@makeupfirstproshop 🇺🇸 @marjanibeautyco 🇹🇼@ulala.asia 🇨🇴@makeupexpertstienda 🇦🇩 @magazinuldegene.ro 🇦🇩 @danessamyricks.ro 🇱🇹 @themakeuplovers.lt . #danessamyricks #danessamyricksbeauty #danessamyricksuniversity #danessamyricksmasterclass #glowingskin #glow #skin #skinisin #radiance #Glowing #beauty #pinkmakeup #pinkeyeshadow #pink #redlips #pinkandred #glossyeyes #danessamyricks #glowingskin #glassskin #glowing #highlighter #smokeyeye #pinkmakeup #glossyeyes #boldcolor #glowing #glow #dewyskin #dewymakeup #glossy #smokeyeyes #lookoftheday #breathlessskin #red

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The Crayon Case

Spectrum

GloGirl Cosmetics

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When the glō up is #natural

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Lamik Beauty

Fashion Fair

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Brush and bake. Our Loose Powder is excellent for baking…your face. For a “photoshopped” look without the photoshop, apply foundation and concealer then press and roll a very liberal layer of powder on areas of your face you want to look brighter (under eyes; along the top of jawbone; down the center of nose). Let the powder “bake” for 5-10 minutes; and then lightly brush away the excess. You’ll look chiseled all day!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fashionfaircosmetics #melaninpoppin #blackgirlmagic #fresh #blackgirlsrockit #melanin #blackownedbusiness #femaleowned #buyblack #buyblackowned #blackentrepreneur #grownsexysmart #bakeyourface #notphotoshopped #brightandbeautiful

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127 East cosmetics

Briogeo

Taliah Waajid

The Mane Choice

Rucker Roots

Mielle Organics

Base Butter

Hanahana Beauty

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a mother’s love knows no bounds✨ hey beauties, we’re kicking off our love series with our faves @teniola_o + her son Jude! get a quick glimpse of their bond with our series of questions: What has motherhood taught you about love? Motherhood has taught me how complicated love actually is. It’s taught me the difference between “like”, “love”, and even “hate”. It means something different to everyone and we can express our love in so many different ways. The way that it’s represented in music and movies is one thing, but we should all have more discussions about love, rather than assume that we all mean the same thing when we say “I love you” What is your favorite thing to do together? Jude is the king of relaxing. We love to hang out at home and watch a movie, read a book, make dinner or just listen to music. We love to be out in the summer months, too. We’ll meet up with our friends and head to the Farmer’s Market or to the park for fresh air and sunshine. What is your favorite thing about your mom? Aside from being supportive in all that I do, I love my Mom’s style and attention to detail. She has a fabrics business that is pretty successful and she is constantly keeping up with trends and modeling styles. It isn’t uncommon for her to send me a text with dress styles, or a bag that she sees online and say “I’m getting this for you”. She’s so loving for her to make sure that I look and feel great. How is shea used in your home? I love multi-use products so shea is a favorite in our house. We use shea when we get out of the shower, in the morning before school and work, to moisturize around cuts and scars and in our hair. We regularly smell like the Vanilla Lavender Whipped Shea scent because we use it each and everyday!

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Epara Skincare

Buttah Skincare

Aba Love Apothecary

Mented Cosmetics

Oui The People

Rosen Skincare

Kayaire

Ayele & Co

Alikay Naturals

Mielle Organics

Fortify’d Naturals

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When you can achieve True Hydration for your hair and your kids hair, no matter what hair texture you have; using The Same products=WINNING‼ @fortifydnaturals products don't just rest on the strand, they literally melt deep down into the strand giving you Long Lasting Hydration without weighing your hair down and with no build up! The best part is that a little goes a very long way because there nothing worse than going through a product in only a few uses! ✔Strand Penetrating Hydration ✔Buildup Free Formulas ✔Vegan Certified ✔All Natural ✔Nutrient Rich ✔Combats Hard Water ✔Made Fresh Daily ✔Safe for All Ages The Days of Suffering with Dry Hair are Over! 💯 Shop @fortifydnaturals Hydrating Products using the direct link in the bio! www.fortifydnaturals.com

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Urban Hydration

Prime Beauty

BLK+GRN

Black Girl Sunscreen

Marena Beaute

Foxie Cosmetics

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I smile doing my Foxie skin routine, too! 😁

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Pholk beauty

Form Beauty

Lauren Napier Beauty

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SKIN GOALS 📌📌📌

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KNC Beauty

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He’s a star 💫 #kncbeauty

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Plant Apothecary

The Honey Pot

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Pucker up 💋💋💋 📸 :@the.pinklemonade

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Skimdo

Bekura Beauty

Nyakio