After the longest winter EVER summer is finally here and I couldn’t be happier! I am loving these longer, warmer and brighter days! Can you actually believe that the UK has been warm for 4 consecutive weeks in a row? That is so unusual for this country but I’m not complaining, I missed the sun!
So summer is all about living your best life and making the most of every day – so why not spice things up by trying at least one of my favourite beauty trends this season! We’re always going out of our comfort zones with fashion but why not with beauty? My challenge for you guys this summer is to try new things with beauty; experiment, do the most with your makeup – don’t be afraid to go crazy – think of it as a form of art but on your face!
I personally don’t like wearing tons of makeup in the summer or ever to be completely honest with you (besides special occasions), it just feels so nasty and sticky and like my face is constantly melting which is why I tend to focus more on my skincare and why these are my favourite trends for the season- they are so minimalistic and so light – It’s the no makeup makeup kinda looks i love, you have to leave people thinking that you naturally glow like that!
The glow is EVERYTHING! Who doesn’t love to glow? For me summer is all about glistening and looking super glowy and healthy, I put glow lotion and highlighter EVERYWHERE, on my cheeks, chest, legs, literally everywhere – you know when the sun just hits you and you’re like “shit is that really me? I’m glowing!”
This is my favourite makeup trend for summer, the key to creating a fresh face is literally just putting concealer to brighten certain areas of your face or using cc cream then adding a little blush and highlight. A little goes a long way – the key to this is, less is more!
Now there’s just something about white eyeliner that I love and it’s the fact that it brings out your eyes, no matter what colour they are- it’s such a vibe and to me, it’s so summery. Black eyeliner is officially dead to me, white eyeliner is the new thing and I can already see it being super popular in years to come
This will forever be my favourite beauty trend of all time. Glossy lips just complete everything regardless of whether or not you’re wearing makeup! For me, it is one of the few beauty trends that will never die out and a trend that I will be wearing for the rest of my life.
Has highlighter ever been so bold? This reminds me so much of the 80s when people just when crazy with makeup – when done the right way it looks amazing!
I have to admit that when Dad Sneakers first surfaced I HATED them with a passion, I just could not understand why anyone would ever think to design and then approve the production of such ugly trainers and think it was okay. Fashion is meant to be nice and these were ugly so I was confused af. Like literally, I thought all sorts of crimes of fashion were being committed and never did I ever think that I would wear them or be writing a blog post about how much I love them but here we are. Isn’t the world just full of surprises? I feel like they are the sort of thing that you have to see a million times, styled in a million different ways in order to learn to love them because for me the more I see something the more I learn to like it. There’s just something about ugly shoes that make you love them and I really wish I knew what it was because maybe It would help me come to my senses.
“I think these [luxury] houses took a long look in the mirror and realised that they were doing some things wrong and that culture was moving against them,” says Trunzo. “The tides were turning and they have to embrace what is going on, on a street level.”
This statement is so powerful in explaining how times are changing and how streetwear is taking over fashion and that if luxury brands aren’t up to date with this new generation they will eventually become irrelevant. This is why they are making these ‘ugly’ trainers – because they want to remain mainstream, trainers are no longer just sold by sports brands, anyone who is anyone sells sneakers in this era.
I personally think Dad Sneakers are fun, vibrant and so 90s. If you know me you know I am OBSESSED with 90s fashion! What is there not to love about the 90s? To me, it was the foundation of young peoples style and a turning point for fashion in so many ways, I could literally go on and on about it. The revival of this trend only goes to further prove my point that trends keep coming back better than ever and people are loving it, so forget the classic trainers, don’t be boring, go crazy with your style, be bold and get yourself a pair of ‘ugly’ trainers. Big soles, bright colours, bold logos and bulbous shapes are the only way to go this year when it comes to your sneaker choices!
Here are some of my favourite;
Balenciaga Triple S – black verision
Stella Mccartney Eclypse trainers
Love them or hate them, we cannot deny the fact that the Kardashian/ Jenner family are incredible businesswomen. Whether or not you believe that they’re talented I have so much respect for them as a businesswoman myself. In my humble opinion, It takes a lot of intelligence and ambition to accomplish everything they have accomplished thus far in their careers – they have come beyond reality tv and managed to build a billion dollar empire! They have utilised their resources and have managed to become the most successful reality stars ever!
The fact that at just 21 years of age Kylie Jenner is set to be the youngest ever self- made billionaire is mind-blowing. I may not know her personally but I am so proud of her and this achievement, from watching her on my Tv screen since KUWTK started to seeing her grow up into this powerful businesswoman has been so inspiring. I am so proud of the woman she has become! Also, can we all just appreciate the fact that A WOMAN now graces the title of being US’ youngest ever self-made billionaire, I don’t know about you but the feminist inside me is screaming right now! I feel like as women we’re always in competition with each other because of the male-dominated world we live in when we really should be helping each other to grow, I hate people who hate on others – it’s a waste of energy and time – just be happy for people and know that through hard work success will come to you. Put that energy into your own projects and focus on yourself and only you!
Kylie launched her first ever lip kits in November 2015 which sold out in less than a minute, crashing the website. I remember when the products first launched everyone everywhere wanted a lip kit – they wanted to achieve the ultimate Kylie Jenner “pout”. 3 years on from the launch I still don’t know how I haven’t managed to get my hands on one! After the launch Ms Jenner relabelled her business Kylie Cosmetics and sales continue to make records, making a reported $19m in one day in late 2016. How incredible is that? How many teenagers could ever say that they have made $19m in a day? Three years later Kylie has reportedly made a total of $630m (£470m) in sales, evolving her brand from only selling lip kits to other products such as glosses, highlighters and eye-shadows. The brand has gone from strength to strength keeping people on their toes by maintaining the initial FOMO exclusivity – using countdowns to reveal products and selling them on limited edition releases, often in collaboration with her famous siblings and her mom.
“It’s naïve, and lazy, to think a white woman born into fame and the upper classes — a woman with a famous last name, brand cache, a seemingly infinite amount of investment capital to play with, safety nets, and access to a tapestry of resources — is a model for the “self-made” success story that, to many, represents the American Dream,” wrote Emerald Pellot in Cosmopolitan.
Forbes’s estimated that her cosmetic company, reality television show, various sponsorships and endorsements has a $900 million empire that will soon reach $1 billion. Her impending billionaire status isn’t in question it’s inevitable. However, people are mad at how Forbes labelled that status — saying that Kylie was self-made and including her in a group of “#SelfMadeWomen”. The definition of Self- made is having succeeded in life unaided. So I completely get why people are mad about Forbes saying Jenner is self- made. And this has kicked off a discussion about our perceptions of how people make money, how we value the Kardashians, and whether any of that is fair. If Kylie weren’t a Jenner and didn’t have Kim Kardashian as a half-sister would she still have had the same level of success? Would she still be set to be a billionaire at 21? I highly doubt it, her success would have been much harder to come by and that’s a fact. Critics’ main argument about the Forbes story was that it was irresponsible for that magazine not to address how Jenner’s family’s fame helped her amass her fortune.
However, we have to be open-minded and acknowledge that we live in a new generation run by celebrities of the likes of Kylie Jenner and influencers – they influence our buying habits, especially when it comes to beauty. So if you want to hate on Kylie for her success you’re also going to have to hate on the millions of followers and haters that got her to this point in her life.
Stephanie Saltzman, beauty editor at Fashionista, says it cannot be overstated how significant influencers and online marketing have been.
She describes the recent change as a “democratisation” within an industry that she believed had gone stale in its approach.
“Maybe historically consumers would use what their Mom used, or would go explore a beauty counter in a department store. Now it’s in the palm of their hands through social media,” she says.
“It feels more authentic coming from a person and Kylie Jenner is a person as opposed to a blanket, faceless corporation.”
“Social media and the success of influencers has proved that personality sells, and partnering with real people, rather than traditional media, offers brand the opportunity to show more personality.”