I honestly don’t know how many times I’m going to have to write about the lack of inclusivity within the beauty industry for people of colour. It is 2018 and what is the Tarte doing? 

I don’t know whether or not this is a Pr scam or whatever but at the end of the day why? I don’t know how many times I’m going to have to have this conversation with you guys but I am sick and tired of it. I am sick and tired of beauty brands overlooking POC when it comes to releases. Why do we have to be an afterthought, we contribute 80% of the beauty industry’s makings so why is this happening? There are so many o us out there yet we are still disregarded within the beauty industry. This is a prime example of how Beauty brands and their backwards thinking. We still have a very long way to go until the beauty industry is well and truly diverse. If I am being completely honest with you guys I have to say that I am pissed off! I just don’t get it, I will never get it.

After the release of Fenty Beauty, you would think that brands would step their game up but Tarte is doing the complete opposite and doing the absolute most. I am honestly lost for words. It is 2018 but why does it seem like we’re going back to the 1990s, this is not okay and Tarte needs to know that this is not okay! They have the best selling concealer in the US and it has 20 shades, 20 different shades so can somebody please explain to me why they released 15 shades that do not even show any gradient whatsoever. They released 12 different shades of beige. It seems as though they added the three darkest shades for the fun of it, they were like OMG we forgot to include dark shades and we’re going to get hate for this. It seems like no thought was put into this release and I am so incredibly disappointed. This release is laughable. But the most disappointing factor of all is that they decided to release these foundations on Martin Luther King Jr day, they had the audacity to release a foundation with limited shades that don’t cater to a wide range of POC on a day that celebrates equality and celebrates a man who fought equal rights not on the in the US but around the world. So I asked myself this question again what was Tarte thinking? Who is decided this was okay? Most importantly why did they think it was okay?

In light of the situation representative for Tart cosmetics has said that there will be a further release of 10 different shades. However in my eyes I simply think that it’s too late. Why could they have not released or 25 shades at one time? Why did they have to wait for people to react in order to say that they were releasing 10 more shades? I know that releases like this can be quite expensive, however, Tarte is a very well known brand who are known to take away influences on the most amazing trips so if they can afford to do that then they can surely afford to release all 25 shades at once. 

As a result of the release many beauty gurus on YouTube for stated that they will no longer be purchasing the Tart shape tape concealer and that they will no longer be using the new foundations. I am so incredibly proud that people are taking steps like this so that brands like Tart can truly understand the consequences of their actions. By boycotting talent they are highlighting the importance of including every ethnicity and they are highlighting the importance of this issue that cannot be ignored!