Can I just express how much I love Dolce & Gabbana right now! The fashion house recently released their new campaign on instagram last week introducing a whole lot of famous DNA in their new menswear campaign, including the sons of Cindy Crawford and Rande Gerber, Pamela Andersn and Tommy Lee, Jude Law and Sadie frost and Daniel Day – Lewis. The womens campaign included up and coming teen models Thylane Blondeau and Sonia Ben Ammar along side the phenomenon Zendaya.
The shoot took place over several days in Capri. What I love the most is that this shoot represents the society that we live in today, it’s so young and fresh and revolves around what most people can’t live without – social media! Who would have ever thought that social media would be taking over the world in such a big way in such a short space of time? The shoot is so free, vibrant and fun!
I believe that what Dolce and Gabbana are doing is amazing and relates to the world that we live in tiday and this campaign is sure to attract teenagers and young people across the world because it involves so many young social media personalities who are loved by so many people around the world. They have truly thought outside of the box, they took a chance and I honestly believe that it payed off and that this campaign will be extremely successful. As a teenager myself who has grown up around social media I can say that Dolce & Gabbana are ahead of so many of their competitors right now, they saw their chance and took advantage of the resources and the people around in order to create something so amazingly creative and they OWNED IT. Social Media models and influencer’s are the next generation and not very long from now they are going to be taking over the fashion industry because in a world like today’s you can no longer just be a model with a pretty face but you also need to have a following!