Just less than 2 months ago Clare Waight Keller officially resigned from her post at Chloe but last week the house of Givenchy announced that Ms Waight Keller would become their new creative director. This makes her the first woman to run the creative side of the house founded by Hubert de Givenchy in 1952 and the second female designer to take the creative lead at an LVMH couture house after Maria Grazia Chiuri at Christian Dior. LVMH is slowly changing perceptions of roles in fashion, the largest luxury group in the world is increasingly focused on the talents of female designers, and changing a historical pattern. This news comes after the departure of Riccardo Tisci in January after a 12 year reign at the famous fashion house.

“I am very happy to have Clare Waight Keller join the LVMH group,” said Bernard Arnault, chairman of LVMH. “I believe her widespread expertise and vision will allow Givenchy to enter the next phase of its unique path.”

Philippe Fortunato, CEO of Givenchy Couture, who said: “I am very excited to see Clare bring her singular sense of elegance and modernity to Givenchy. By exploring our maison’s 65-year heritage and the outstanding savoir-faire of its ateliers, I am convinced Clare will help Givenchy reach its full potential.”

She has no experience in haute couture so It will be interesting to see Keller’s vision for the brand come to life. Waight Keller will present her first collection for Givenchy in October in Paris, for Spring/Summer 2018. She is the complete opposite of Riccardo, she is known for her femininity, modernity and elegance, whereas, Tisci was a man known for cutting edge street wear fashion notoriously achieving distinctive graphic sweatshirts, sneakers and sportswear-inspired garments.