This is not a drill! An African- American man is now the artistic director of one of the worlds biggest most iconic brands of all time. Virgil Abloh is the first black designer to hold such a high profile position at Louis Vuitton. I know I’m a little late in posting this but I couldn’t not blog about it. This is a moment in fashion history that I will never forget. This is a huge accomplishment, considering how underrepresented black names are in the luxury European world of fashion. Everyday we are seeing noticeable changes towards a more ethnically diverse industry and I couldn’t be happier and more proud to witness these changes. I feel as though moments like these give the next generation of black fashion enthusiasts hope that they too can make an impact in the industry and put a stamp on their name.
Mr Abloh will continue with Off White after taking up his position at Louis Vuitton, however Abloh will solely focus on the design of menswear for the luxury fashion house. HIs first collection for Louis Vuitton men’s will debut at Paris Fashion Week this June and I am so excited to see what he’s going to bring to the table. I have so many questions about his first collection; how will it differ from Kim Jones’ last collection? How much of an influence will streetwear and pop culture have on the collection? Who is going to be his muse behind the collection? What kind of vibe is going to be? Most importantly am I going to like the collection? And is it going to be bigger than Louis Vuittons collaboration with Supreme – one of the most talked about collaboration of all time?
“Virgil is one of the few designers who truly marries street culture with high fashion – and the first black designer to be given such a position in the gilded halls of LVMH. His appointment is a step in the right direction for diversity.” Edward Enninful, the editor-in-chief at British Vogue, said on the magazine’s website.
Since launching Off- White in 2013, Virgil Abloh’s has only gone from strength to strength and become known for his artistic fusion of streetwear and high fashion! Abloh’s appointment represents a new wave in fashion and demonstrates that the industry is now taking streetwear seriously. Over the last couple of years many luxury brands have began targeting the streetwear scene as it has managed to go from a niche interest to something mainstream. Everyone is now into streetwear – it’s no longer just something worn by the ‘cool kids’ or the RnB wannabes, It’s taking over the fashion world! Style is evolving and people are slowly turning away from the traditional norms of fashion and it’s all thanks to the new generation of consumers – the millenniums. This is why I believe Louis Vuitton made the right decision by appointing Virgil Abloh because he is one of the people behind this new wave of streetwear – he is known for his cutting edge ideas and over the years he has produced some of the greatest collaborations fashion has ever seen, my favourites being his collaborations with jimmy Choo and nike. He is the most relevant designer for this role right now!
As well as being appointed the new Artistic Director of Louis Vuitton Virgil has been named one of 2018’s most influential people by ‘TIME’. This is the year of Virgil Abloh! We’ve most certainly haven’t seen the last of him this year.
“I feel elated,” Abloh told the Times. “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”
Takashi Murakami on Virgil Abloh:
“Kids’ fervor for the stripe patterns and arrow marks he created for his fashion label, Off-White™, is not a passing trend; rather, it shows how Virgil’s young followers, with their unclouded eyes, have been seeing right into the core of his creativity all along. With his appointment as artistic director for Louis Vuitton’s men’s wear, his full merit will be understood even more widely around the globe.”
— HYPEBEAST (@HYPEBEAST) April 20, 2018