Just over a year after leaving his position as creative director of Givenchy, Riccardo Tisci effective March 12 is now the chief creative officer of the very traditional British brand Burberry. The appointment of the former Givenchy designer means that the two top jobs at Burberry are now held by Italians — Marco Gobbetti took over from Mr Bailey as chief executive in October. Mr Gobbetti said Mr Tisci is “one of the most talented designers of our time”, describing his creations as having “an elegance that is contemporary”. This is something that I totally agree with, in my eyes during his years at Givenchy Riccardo reinvented the brand without it completely losing it’s brand image, he took a Parisian house best known for its links with Audrey Hepburn and modernised it by putting smoking, burnt-out wrecks of cars on the catwalk, Kardashians in the front row, and emeralds dangling from the septums of models. He was a man that was not afraid to try new things and I can’t wait to see what he has on the cards for Burberry.
Kim Kardashian West with North front row at Givenchy during PFW 2014
Marco also added that his fellow Italian had a “skill in blending streetwear with high fashion” that is “highly relevant to today’s luxury consumer”. Everything now revolves around streetwear, it’s the now and although traditional British brands like Burberry are still very relevant, in my opinion I feel as though if they don’t catch up with the times they may be left behind. There is now a new generation of consumers that need catering to and they love edge and all things cool. Tisci’s Burberry is likely to look different than Bailey’s – I predict he will bring a huge twist to this classical brand making it more up market. Burberry is best known for its classic trenchcoats, it champions British heritage. Tisci is known for darkly subversive, unapologetically sexual, deeply urban, boundary-pushing fashion, we can’t forget that he’s the man that talked Kanye West into wearing a black leather kilt during his 2011 Watch the Thrones tour. Where Bailey valued British values and traditions , Tisci celebrates hedonism. Having produced haute couture at Givenchy, Tisci also has a great deal of expertise (and red carpet exposure) for eveningwear, a category that Burberry hasn’t really invested in. I cannot even describe how excited I am about this. I need it to be September!
Burberry Spring 2017 Runway
Mr Tisci “I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”
Tisci will bring a mass audience, and a youthful following, to Burberry. I am so excited to see what the future has to hold for Burberry and to see it’s transformation this September when Mr Tisci presents his very first collection with the brand.
Today is a sad day for the fashion industry as after 12 years and 93 stunning collections as the creative director at Givenchy, Riccardo Tisci has decided to make his exit from the famously chic fashion house. Sadly, his menswear and couture collections shown together in Paris last month were his last collections as a Givenchy designer, so unfortunately we will not be seeing him take his bow at this years upcoming ready- to- wear shows. It is reported that the forthcoming autumn/winter 2017 collection is to be completed by the studio team.
During his years at Givenchy Riccardo was able to revive the house for the new generation of upcoming luxury consumers also known as us, his ideas created a foundation for the future of Givenchy and turned it into the brand that we know and love today, he was a man that was not afraid to try new thing, he took risks, he pushed boundaries, he broke rules that we didn’t even know could be broken,he was open mined and open to anything and everything.
From designing highly embellished haute couture gowns to distinctive graphic sweatshirts, sneakers and sportswear-inspired garments, he did it all! He was able to incorporate street wear into a brand that was once just soley couture. Riccardo lived and breathed life into the brand’s womenswear, menswear and accessories lines, he is regarded as one of the most creative people fashion has ever seen and greatly credited for resurrecting the brand with his dark, sensual and subversive collections over the years.
Tisci was one of the very few luxury designers that embraced diversity when it came to who he hired he always included a range of women and men to wear his clothes – across all ages, backgrounds, ethnicity, religion and gender. He was one of the first designers to cast a transgender model: Lea Twho appeared in the autumn/winter 2010 Givenchy campaign. Tisci was one of the first creative directors to actually engage with the outside world and be able to appeal to the average person which is why Givenchy is so popular and will remain popular for generations to come.
I am going to miss Tsci greatly he was just what Givechy needed, without him I don’t think the french brand would be as poular as it is today, you could say that he came at just the right time. Tisci is selective when it comes to his muses, he was one of the very first designers to appreciate Kim Kardashian, he custom made her wedding dress (talk about friendship goals) following a friendship with her husband Kanye West who loved Riccardo’s menswear and streetwear collections. Before Riccardo Kim Kardashian was looked down upon by so many designers in the industry because of the way in which she became famous but he was able to change their perceptions of her and she is now close friends with almost eveyone who is anyone in the industry.
Riccardo Tisci is loved by so many people around the world, designers, fashion bloggers, critics, models and a ray of celebrities, he’s a very popular guy and will be greatly missed among fashion loves, hopefully he will be back soon but the question is where?
Bernard Arnault, the CEO of LVMH, said in a statement: “The chapter Riccardo Tisci has written with the house of Givenchy over the last 12 years represents an incredible vision to sustain its continuous success, and I would like to warmly thank him for his core contribution to the house’s development.” Tisci’s comments gave nothing away: “I want to thank the LVMH group and monsieur Bernard Arnault for giving me the platform to express my creativity over the years. I now wish to focus on my personal interests and passions.”