Kanye West; A timeline of Greatness part 1

Kanye West; A timeline of Greatness part 1

Kanye West, you either love him or you hate him, there is no in-between. Personally I fucking adore this man. When it comes to fashion he is so ahead of his time, he is a visionary, a creative and one of the best that this generation has ever seen, he took simplicity to another level with his brand Yeezy. Think about all of the fast-fashion brands that he influenced to copy the Yeezy style and think about all of the sneakers and trainers that resemble every single Yeezy he has ever created and then come back to me and tell me this man isn’t influential.

As I am sure you are all aware, Thursday last week Forbes announced that Ye is officially a billionaire, they estimated that he is worth $1.3 billion, however, Mr Wests states that he is worth more than that and that his net with is actually $3.3 billion. Either way, he’s now a billionaire and I thought what better way to celebrate his new status than to dedicate an entire blog post to this incredibly innovative man! Today I am taking you through the years of Kanye’s fashion history, this man is more than Yeezy and has clearly always aspired for a career in fashion! Despite his critics and haters – West has wedged his way into the archives of high fashion building himself an empire and definitely a brand that will go down in streetwear history!

West Collaborates with A Bathing Ape on a “Dropout Bear” Bapesta 

A Bathing Ape Bapesta Kanye West College Dropout - 0607FS-001

In 2007, Bape was by far one of the most popular streetwear brands on the planet and to this day still remains to be iconic. The Bapesta sneaker was their crown jewel, and Kanye designed a version that featured his mascot, the “Dropout Bear.” This marked the first time West collaborated with a brand on an original sneaker. Around this time West was freely name-dropping his label in songs like “Stronger”, despite its non-existence.

“I have that opportunity to put my name on something and people will buy it, but I want to create something that has its own voice, and other designers can look at it and be inspired by. I wasn’t put on this earth to make money – I was put on this earth to make magic” – Kanye West

Alain Milki Shutter Shades

Happy 10 Year Anniversary To Kanye's Trendy Shutter Shades | Cool ...

Who remembers these?? OMG, the nostalgia is real, I can guarantee you that my oldest brother owned a pair of these in every single colour, I’m not even over exaggerating! Although the existence of shutter shades traces back to the ’50s, it was West himself who made them mainstream during the late aughts. Premiering the distinct shade style in his music video for “Strong” back in 2007, West wore a contemporary design custom-made for him by designer Alain Mikli. Featuring bars of metal or plastic running horizontally across them, they became known as “Kanye West shades” and spawned dozens of knock-off versions after.

Samples of Pastelle sunglasses designed by Retrosuperfuture

In the same year, he also teamed up with Australian fashion label Ksubi to produce eyewear for Pastelle. Instead of getting too DIY, West was to consult with designer George Gorrow, who previously created stage eyewear for his music videos. The designs would include limited-edition gold frames and priced at $2,000. Apart from the announcement, there is no evidence the designs ever surfaced. But above you can see some of the samples and what was expected from the collection.

Around this time, West also started expressing his desire to break into the realms of high fashion. “I’m in the same position I was in with music before I got it together and finally managed to figure out what my style was,” West told Clash magazine. “I used to have tracks that sounded like Timbaland and the next track would sound like DJ Premier… So when I’m doing designs I have one thing that looks like Venice and Ralph shit and the next thing is in the BAPE area. So it’s really about figuring out how to embody all of these things I like but have my own voice. ”

Kanye Collaborates with Louis Vuitton

Kanye West x Louis Vuitton - Complete Sneaker Collection + Release ...

Backstage with Kanye West at Louis Vuitton | HYPEBEAST

West spent a lot of the late 2000s working with the French luxury house LV, being a major part of their ongoing streetwear interests through a series of sneakers. Working on styles like the Don and the Jasper, he added his personal touch with bright colours and lace and strap play. he had flashy pink soles, tassel embellishments and gold shoelace rings, this collaboration itself yielded a mean range of collectables. The Jasper sneaker is the most valuable sneaker in the world right now – with a pair going for £22,763 having increased by 2,532% in value. I did a blog post on it a few months ago, check it out here.

The Nike Air Yeezy is Launched

How the Air Yeezy 2 Led to Kanye West's Greatest Success — and ...

How can we ever forget Kanye’s first every Yeezys?? 11 years later and he’s built an empire big enough to rival Nike’s Air Jordans, all in the space of less than a decade!

After him dissing Nike in his songs it was surprising to many ‘Ye’s response to being asked how he felt about Nike retroing the Air Yeezy line. West has given Nike his blessing to re-issue the Air Yeezy 1 and Air Yeezy 2 because The People having what they want is most important.

Ye Interns at Fendi

This image may contain Face Human Person Hair Haircut Coat Clothing Suit Overcoat and Apparel

Back in 2009, Mr West wanted to learn more about fashion before he launched his own fashion brand so he interned at Fendi alongside designer Virgil Abloh CEO of Off- White and the artistic director of menswear for LV. The rapper described his sartorial training as consisting of learning from the best, as well as typical “intern work” like “every day, going to work, walking to work, getting cappuccinos…”

Givenchy Merch

Kanye West Givenchy Shirt For Sale - Nils Stucki Kieferorthopäde

Newly appointed Burberry CCO Riccardo Tisci not only designed the artwork for West and Jay-Z’s collaborative Watch the Throne album, but Tisci also created the designs for the tour merch and the Givenchy clothing that the duo wore on-stage during concert performances.

 

 

Kylie Jenner; The Youngest ever self- made billionaire

Kylie Jenner; The Youngest ever self- made billionaire

Love them or hate them, we cannot deny the fact that the Kardashian/ Jenner family are incredible businesswomen. Whether or not you believe that they’re talented I have so much respect for them as a businesswoman myself. In my humble opinion, It takes a lot of intelligence and ambition to accomplish everything they have accomplished thus far in their careers – they have come beyond reality tv and managed to build a billion dollar empire! They have utilised their resources and have managed to become the most successful reality stars ever!

The fact that at just 21 years of age Kylie Jenner is set to be the youngest ever self- made billionaire is mind-blowing.  I may not know her personally but I am so proud of her and this achievement, from watching her on my Tv screen since KUWTK started to seeing her grow up into this powerful businesswoman has been so inspiring. I am so proud of the woman she has become! Also, can we all just appreciate the fact that A WOMAN now graces the title of being US’ youngest ever self-made billionaire, I don’t know about you but the feminist inside me is screaming right now! I feel like as women we’re always in competition with each other because of the male-dominated world we live in when we really should be helping each other to grow, I hate people who hate on others – it’s a waste of energy and time – just be happy for people and know that through hard work success will come to you. Put that energy into your own projects and focus on yourself and only you!

Kylie launched her first ever lip kits in November 2015 which sold out in less than a minute, crashing the website. I remember when the products first launched everyone everywhere wanted a lip kit – they wanted to achieve the ultimate Kylie Jenner “pout”. 3 years on from the launch I still don’t know how I haven’t managed to get my hands on one! After the launch Ms Jenner relabelled her business Kylie Cosmetics and sales continue to make records, making a reported $19m in one day in late 2016. How incredible is that? How many teenagers could ever say that they have made $19m in a day? Three years later Kylie has reportedly made a total of $630m (£470m) in sales, evolving her brand from only selling lip kits to other products such as glosses, highlighters and eye-shadows. The brand has gone from strength to strength keeping people on their toes by maintaining the initial FOMO exclusivity – using countdowns to reveal products and selling them on limited edition releases, often in collaboration with her famous siblings and her mom.

Image result for kylie jenner forbes

“It’s naïve, and lazy, to think a white woman born into fame and the upper classes — a woman with a famous last name, brand cache, a seemingly infinite amount of investment capital to play with, safety nets, and access to a tapestry of resources — is a model for the “self-made” success story that, to many, represents the American Dream,” wrote Emerald Pellot in Cosmopolitan.

Forbes’s estimated that her cosmetic company, reality television show, various sponsorships and endorsements has a $900 million empire that will soon reach $1 billion. Her impending billionaire status isn’t in question it’s inevitable. However, people are mad at how Forbes labelled that status — saying that Kylie was self-made and including her in a group of “#SelfMadeWomen”. The definition of Self- made is having succeeded in life unaided. So I completely get why people are mad about Forbes saying Jenner is self- made. And this has kicked off a discussion about our perceptions of how people make money, how we value the Kardashians, and whether any of that is fair. If Kylie weren’t a Jenner and didn’t have Kim Kardashian as a half-sister would she still have had the same level of success? Would she still be set to be a billionaire at 21? I highly doubt it, her success would have been much harder to come by and that’s a fact. Critics’ main argument about the Forbes story was that it was irresponsible for that magazine not to address how Jenner’s family’s fame helped her amass her fortune.

However, we have to be open-minded and acknowledge that we live in a new generation run by celebrities of the likes of Kylie Jenner and influencers – they influence our buying habits, especially when it comes to beauty. So if you want to hate on Kylie for her success you’re also going to have to hate on the millions of followers and haters that got her to this point in her life.

Stephanie Saltzman, beauty editor at Fashionista, says it cannot be overstated how significant influencers and online marketing have been.

She describes the recent change as a “democratisation” within an industry that she believed had gone stale in its approach.

“Maybe historically consumers would use what their Mom used, or would go explore a beauty counter in a department store. Now it’s in the palm of their hands through social media,” she says.

“It feels more authentic coming from a person and Kylie Jenner is a person as opposed to a blanket, faceless corporation.”

“Social media and the success of influencers has proved that personality sells, and partnering with real people, rather than traditional media, offers brand the opportunity to show more personality.”