If you’re a skincare junkie like myself then you have probably heard of vitamin c and live by it, ever since I implemented it in my routine back in 2016, I literally can no longer live without it. I’m not even exaggerating when I say its life-changing. In terms of science, vitamin C, also known as ascorbic acid and ascorbate, is a vitamin found in various foods and sold as a dietary supplement. It is used to prevent and treat scurvy. Vitamin C is an essential nutrient involved in the repair of tissue and the enzymatic production of certain neurotransmitters but at the same time, it is also known to be one of the best anti-ageing ingredients and the key to maintaining a smooth, even, and glowy complexion.
Although you’re probably getting vitamin C in your diet, there’s no way to guarantee that it’s going straight to your skin, in fact, very little vitamin C ever makes it to the skin so using serums and other topical products is the most direct way to reap these benefits.
So why should you add vitamin C serum to your routine?
It’s safe for most skin types and can be used in conjunction with other ingredients such as retinols, SPF, alpha hydroxy etc
It’s hydrating as it decreases transepidermal water loss, allowing your skin to better retain moisture.
It’s brightening and can help reduces dullness giving the skin a youthful glow
It helps to reduce redness and even out your skin tone
It can help to reduce hyperpigmentation whilst also reducing under-eye circles
It promotes collagen production – this is a naturally occurring protein and low levels can lead to fine lines, wrinkles and sagging skin due to lack of skin elasticity.
It helps to protect against sun damage as it is rich in antioxidants
It helps to boost wound healing reducing scarring
Vitamin C serum is typically applied once or twice per day. I usually of cleanse, tone, apply vitamin C serum, moisturise, then apply my eye cream. The best thing to due in terms of skin is to apply the thinnest products first so generally a serum is more watery hence it’s the first thing I apply after toner.
Here are the best vitamin c products on the market right now;
Do you guys remember those perfume sciency kits that Argos used to sell back in the day? For a good 3 years I begged my entire family for one very Christmas and birthday, but did I ever get it? NO, because for some reason they thought A; I’d never use and B; I ‘d mess up the house. So I think you can all imagine how excited I was when I found out that I can, in fact, make my perfume as an adult, FINALLY.
I have always wanted my own unique scent, that way when people smell an item of mine they can recognise that it’s Ivis’ or when I walk past/ into a room people can know it’s me. Imagine just having your one smell, that’s unique to you, that when people smell it, it reminds them of you and only you! Since I started getting buying perfume in high school, the goal for me has always been to discover my own scent and I still haven’t yet found mine, so clearly when I found this it was a sign from God telling me that my expensive ass needs to make my very own fragrance.
Floris London is the world’s oldest perfumery, founded by Juan Floris in 1730 and provides you with the unique opportunity to create a completely bespoke fragrance over the period of three consultations with an experienced Floris perfumer in the secluded privacy of their perfumery. Tell me this doesn’t sound amazing? I dare you to tell me you don’t want this experience? With hundreds of years of knowledge and expertise have been passed through the company, with his descendants – now in the 8th and 9th generation – still running the shop you’re bound to find the perfect scent for you! And to top of the experience, your name will be forever recorded next to famous Floris clients, and your fragrance formula recorded for future re-orders
What is included?
Create your own signature fragrance from scratch with royal perfumers Floris
Design your scent over a minimum of three private consultations with the Floris perfumer
Enjoy a glass of champagne at each two-hour consultation
Take home 100ml of your Bespoke Eau de Parfum, with Certificate of Provenance
You will have five repeat orders of your bespoke perfume
Ever since I started buying makeup at 14, I’ve always asked myself, do I really need a primer? I suffer a lot from oily skin so makeup literally does not last as much as I’d hope to on my face but every time I go to buy a primer I never know where to start because there’s so many, if not too many options available; there’s hydrating, brightening, mattifying, blurring, luminising, and more — so which one do I pick??? Then I’ve seen people use different types of primers for different areas of their face, then do you guys remember that time people were using men’s Nivea shaving balm as primer?? Makeup is actually so confusing sometimes because what works for other people may not work for you, and it’s one of those situations where you actually have to test it out yourself until you actually find what works for you.
Some people love primer, some people hate it and I still don’t know if it’s actually a necessity in my makeup draw or if just haven’t found the perfect one for me.
What exactly is primer and what does it do?
Primer is one of those words that literally explains itself, it is exactly what its name implies: It’s a prep product that’s applied after your skincare to create an almost clear canvas to hold onto whatever makeup you want to apply — from foundation to tinted moisturizer or even just concealer, primer will supposedly make sure nothing moves an inch whilst also blurring your pores, helping to fade fine lines and smoothening skin! Your primer might come in the form of a hyaluronic acid-spiked facial serum that boosts hydration, a sunscreen that protects and softens the appearance of pores, or a traditional silicone-based primer that smooths and blurs.
What’s the best way to apply them?
Primers are ALWAYS applied after your last skin-care step and before your makeup. THIS IS VERY IMPORTANT. Many makeup artists recommend that you apply the product with your fingers to apply primer, as they say, it’s the best and easiest way to blend everything and get a seamless finish. It’s also advised that you wait a full minute for it to dry before layering anything on top in order to avoid disturbing the makeup. A little goes a long way with primer, and too much can ruin your makeup look before you even get to create it.
Dry: Dry skin benefits from moisturizing primers with added glycerine, aloe, or shea butter. Look for words like nourishing and replenishing.
Normal: If your skin isn’t particularly dry or oily, choose a photo finish primer or a blurring primer made with silicone that minimizes pores and leaves a fresh, dewy finish.
Oily: If your skin is oily, look for primers that advertise shine reduction or mattifying to help keep shiny skin under control.
What are the most common primer mistakes?
Applying too much
Applying makeup straight after, rather than allowing for the primer to dry first
Choosing one completely wrong for your skin type
Picking a primer that does not go well with the formula of your foundation
So do I really need primer?
Whether or not you feel using a primer is necessary, it’s completely up to you and whether or not you’re happy with your current makeup routine. But it wouldn’t hurt to try it out and see if it actually makes an improvement or adds some sort of value to your life – you may find that primers don’t make a marked improvement in your face makeup, and in that case, skip the step. However, it could also mean you haven’t found the one. Whatever you do, before choosing a primer do your research, get recommendations, and try different formulas in store.
The bottom line: If you’re wondering whether or not you need a primer in your life, just ask yourself how happy you are with the overall look, feel, and finish of your face makeup. If there’s something off or missing — maybe you want to add more overall glow or trim shine from your T-zone — a primer could be precisely what you need.
For some weird reason, I have been obsessed with the bags under my eyes since I was like 12, bearing in mind at that age I DIDNT EVEN HAVE ANY WHATSOEVER but I had convinced myself I did. I was such a weird child. Small things like this will forever be the reason that I scream I was ahead my time hahaha. Before I discovered that makeup was actually the key to evening my skin out, and before I released that my skin will never actually be fully even I was constantly trying to find ways to make the skin under my eyes look brighter, I’d do the cucumber thing on my eyes, the lemon wedge thing and even put ice on my eyes to the point my mum got so annoyed with me that she literally banned me from doing it loool. I am telling you, I have always been destined to be a beauty/ fashion blogger – as in, I was doing this whilst my age mates were still playing with their Nintendos like normal children.
If you do not have an eye cream in your skincare routine then I hate to break it to you, but you’re doing life all wrong! I kid you not, eye cream has literally changed my life and I am not even exaggerating. What most people don’t understand is the fact that eye creams are completely different from face moisturisers – hence the difference in names. Eye creams are formulated specifically for the delicate eye area and it’s so important to use one to your keep skin hydrated and plump as well as brightening your eye are and to keep you looking awake. That’s why it’s so important to invest in one, no matter how old you are, it’s never too early to start using anti-ageing techniques for your skin. Most people say the earlier the better because the best results come from prevention! However, please DO NOT forget to use suncream too!! If you suffer from puffy eyelids, dark circles and sagging skin. These problems will only become worse if you go out without protection. The sun damages the skin in so many ways from dark marks to hyperpigmentation to fine lines etc, you won’t see any results if you’re not going that extra mile and applying spf too. Trust me, I learned this the hard way.
So why do you need an eye cream?
The skin around your eyes is ten times thinner than your face meaning it is much more delicate and can crease as well as dry out a lot more quickly.
Your eye-area skin doesn’t have as much natural moisture from sebum (oil). Your eye area doesn’t have enough of it, so it’s up to you to provide that moisture.
The eye is usually the first place to show signs of ageing. As we get older, skin, in general, starts weakening in structure. It loses elasticity (the quality that makes youthful skin “bouncy”) and collagen begins to slowly break down, which causes sagging and wrinkles. Not only does this come naturally with age, but both internal and external factors like hormones, weather/climate, pollution, smoking, poor diet and sun damage expedite these changes. All of these changes show on your eyes first.
Your eye area is in constant motion and endures a lot of strain every day. Think about how often your eyes move throughout the day. You blink around 10,000 times each day, and when you smile, frown, cry or squint the skin around eyes get “tugged” around. Let’s not forget all the times you rub your eyes, put on and remove makeup and insert contact lenses. Compare that to, say, your forehead, which pretty much gets left alone all day as long as you’re not touching them. All these movements contribute to the development of the dreaded crow’s feet around the eyes.
Every time I wear a bralette or a cute slip dress my mum LOVES asking me if I’m going to sleep or if I’m going outside. Does anyone else’s mum do this thinking they’re funny, because I know I can’t be the only one who suffers from these jokes??? It’s so annoying ?
I feel like I say this all the time using different words but this has to fashion’s cutest trend and by far my all-time favourite. I know for a fact it’s here to stay – it’s been popular since the 90s and to this day it continues to reinvent itself. Whoever came up with the idea to wear underwear as outerwear and then made it mainstream honestly deserves the world and more! I used to be one of those people who would literally buy the most basic bras and bralettes because in my head i was like “who else is gonna see this but me?” and then lingerie became acceptable to wear as clothing again and now I pride myself in owning cute lace bras because one day they could contribute to a cute outfit, so technically underwear companies owe fashion for this!
A BRIEF HISTORY OF UNDERWEAR AS OUTERWEAR
1984 – Madonna wears a lace bustier on the album cover for Like A Virgin 1990 – Madonna dons the (now infamous) John Paul Gaultier corset bustier during her Blonde Ambition tour 1996 – Princess Diana gives slip dresses the royal seal of approval 1996 – Sporty spice makes wearing a sports bra as a top a thing 1998 – Carrie Bradshaw (styled by Patricia Field) makes a visible bra a must-have style 2002 – Christina Aguilera releases the video clip for Dirrty and flaunts her underpants 2018 – Kim Kardashian popularizes the trend for wearing lingerie bodysuits with trousers and skirts 2019 – Kim again wears her underwear outside, this time popularizing the current trend for lace bike shorts
All I am going to say is, the key to this trend is to make it look intentional!
Founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown as a hat company FUBU ( “For Us By Us”) became a fashion staple during the 1990s street-wear scene. By the early 2000s, it was known globally as the “IT” brand for many black teens. So where did the idea come from? During the 80s, wool hats with cut tops were very popular amongst rappers. Huge companies sold these hats at an average price of around $20 which you can imagine at the time for a wool hat was a little ?. This is where John spotted an opportunity. He went home and shared the idea with his friend Carlton Brown. They both made around 80 hats and went out in New York the next day selling each hat for $10. They managed to sell out the same day ending up with $800 in revenue. That same day John went home and persuaded his mother to take out a loan, mortgaging their apartment. They borrowed $100, 000 in start-up cash and invested the money into the business. And that is how FUBU was born.
In the beginning, they were sewing the FUBU logo on t-shirts, jackets and other clothes trying to make the brand popular. However, they didn’t see the same success as they had had with their hats. Things were tough. The clothing line was not an instant success. In an interview with Hot97 in 2017, John explained that for three years— from 1989-1992— FUBU didn’t make any money. In fact, the company was closed down three times before it began to generate income. However, In 1994, things began to pick up, John exposed his clothing on the popular trade show Magic, held in Las Vegas. Despite FUBU couldn’t even afford to rent a booth, they got orders for around $300 000. They were about to become really popular. In the next years, FUBU signed some decent contracts with big names like NBA, JC Penny, and some others. By the year 1998, the company declared around $350 million in sales. Today, FUBU’s sales are around $6 billion, Daymond John’s net worth has reached $250 million in 2015.
In 1995, a few years after John mortgaged his house for $100,000 to invest into FUBU with his business partners (and run the company out of that same house), Samsung became investors of the company after seeing John’s ad in the NY Times which read”A million dollars in orders, need financing.” By 1998, FUBU was totalling $350 million in yearly sales.
Then by luck, John managed to convince LL Cool J (who lived in the same neighbourhood as him and was a good friend of his) to wear a promotional t-shirt with the FUBU brand on it on some of his videos (around 40). Later, LL Cool J wore a FUBU hat while shooting a short video clip for The Gap which gave the company there exposure they needed!
“He was wearing a pair of Gap jeans and a Gap shirt, but he was somehow able to sport one of our hats during the commercial. Then during his thirty-second freestyle rap, he looks directly into the camera and says, ‘For Us, By Us, on the low.’ No one at Gap nor any of their ad execs thought anything of it. It wasn’t until a month later that someone at the Gap found out, pulled the commercial, and fired a whole bunch of people after they had spent about $30 million running this campaign.”
But the damage was already done.
However, just like the other brands in this series, their reign didn’t last after a few missteps and investing $5 million into a compilation album titled ‘the good life’, FUBU left the U.S. market completely in 2003. In a book he co-authored, The Brand Within, John explained that one of the major factors that led to the company’s demise is that they had too much product. “Once you hit mark-down bins, it’s tough to climb out, because you’ve lost the sense that your clothes are fresh and vibrant,” he writes.
Having said that, FUBU did make a comeback and last year they paired with Sorella Boutique for a collaboration, releasing a new 90s inspired women’s collection. They also came out with a Black lives matter capsule collection in late 2019 and patent suits under their name too. So hopefully FUBU can be the brand that it once was “for us by us”
Kanye West, you either love him or you hate him, there is no in-between. Personally I fucking adore this man. When it comes to fashion he is so ahead of his time, he is a visionary, a creative and one of the best that this generation has ever seen, he took simplicity to another level with his brand Yeezy. Think about all of the fast-fashion brands that he influenced to copy the Yeezy style and think about all of the sneakers and trainers that resemble every single Yeezy he has ever created and then come back to me and tell me this man isn’t influential.
As I am sure you are all aware, Thursday last week Forbes announced that Ye is officially a billionaire, they estimated that he is worth $1.3 billion, however, Mr Wests states that he is worth more than that and that his net with is actually $3.3 billion. Either way, he’s now a billionaire and I thought what better way to celebrate his new status than to dedicate an entire blog post to this incredibly innovative man! Today I am taking you through the years of Kanye’s fashion history, this man is more than Yeezy and has clearly always aspired for a career in fashion! Despite his critics and haters – West has wedged his way into the archives of high fashion building himself an empire and definitely a brand that will go down in streetwear history!
West Collaborates with A Bathing Ape on a “Dropout Bear” Bapesta
In 2007, Bape was by far one of the most popular streetwear brands on the planet and to this day still remains to be iconic. The Bapesta sneaker was their crown jewel, and Kanye designed a version that featured his mascot, the “Dropout Bear.” This marked the first time West collaborated with a brand on an original sneaker. Around this time West was freely name-dropping his label in songs like “Stronger”, despite its non-existence.
“I have that opportunity to put my name on something and people will buy it, but I want to create something that has its own voice, and other designers can look at it and be inspired by. I wasn’t put on this earth to make money – I was put on this earth to make magic” – Kanye West
Alain Milki Shutter Shades
Who remembers these?? OMG, the nostalgia is real, I can guarantee you that my oldest brother owned a pair of these in every single colour, I’m not even over exaggerating! Although the existence of shutter shades traces back to the ’50s, it was West himself who made them mainstream during the late aughts. Premiering the distinct shade style in his music video for “Strong” back in 2007, West wore a contemporary design custom-made for him by designer Alain Mikli. Featuring bars of metal or plastic running horizontally across them, they became known as “Kanye West shades” and spawned dozens of knock-off versions after.
In the same year, he also teamed up with Australian fashion label Ksubi to produce eyewear for Pastelle. Instead of getting too DIY, West was to consult with designer George Gorrow, who previously created stage eyewear for his music videos. The designs would include limited-edition gold frames and priced at $2,000. Apart from the announcement, there is no evidence the designs ever surfaced. But above you can see some of the samples and what was expected from the collection.
Around this time, West also started expressing his desire to break into the realms of high fashion. “I’m in the same position I was in with music before I got it together and finally managed to figure out what my style was,” West told Clash magazine. “I used to have tracks that sounded like Timbaland and the next track would sound like DJ Premier… So when I’m doing designs I have one thing that looks like Venice and Ralph shit and the next thing is in the BAPE area. So it’s really about figuring out how to embody all of these things I like but have my own voice. ”
Kanye Collaborates with Louis Vuitton
West spent a lot of the late 2000s working with the French luxury house LV, being a major part of their ongoing streetwear interests through a series of sneakers. Working on styles like the Don and the Jasper, he added his personal touch with bright colours and lace and strap play. he had flashy pink soles, tassel embellishments and gold shoelace rings, this collaboration itself yielded a mean range of collectables. The Jasper sneaker is the most valuable sneaker in the world right now – with a pair going for £22,763 having increased by 2,532% in value. I did a blog post on it a few months ago, check it out here.
The Nike Air Yeezy is Launched
How can we ever forget Kanye’s first every Yeezys?? 11 years later and he’s built an empire big enough to rival Nike’s Air Jordans, all in the space of less than a decade!
After him dissing Nike in his songs it was surprising to many ‘Ye’s response to being asked how he felt about Nike retroing the Air Yeezy line. West has given Nike his blessing to re-issue the Air Yeezy 1 and Air Yeezy 2 because The People having what they want is most important.
Ye Interns at Fendi
Back in 2009, Mr West wanted to learn more about fashion before he launched his own fashion brand so he interned at Fendi alongside designer Virgil Abloh CEO of Off- White and the artistic director of menswear for LV. The rapper described his sartorial training as consisting of learning from the best, as well as typical “intern work” like “every day, going to work, walking to work, getting cappuccinos…”
Newly appointed Burberry CCO Riccardo Tisci not only designed the artwork for West and Jay-Z’s collaborative Watch the Throne album, but Tisci also created the designs for the tour merch and the Givenchy clothing that the duo wore on-stage during concert performances.
Guys, I think you should all applaud me for my consistency. The last time I posted regularly like this was 2017, a whole THREE YEARS ago.
Anyways, welcome back to my European road trip, we’re still in Italy – in Milan – the economic heart of Italy, a city known for its thriving fashion industry and some of the world’s famous artworks, such as Da Vinci’s famous painting ‘last supper’. The city offers an unusual mix of historical and modern architecture.
I don’t know if it’s just me but I feel like 24 hours in Milan is enough to be quiet honest with you, this is a city break that you go to for like a weekend, nothing more. We had originally planned to stay in Milan for a total of 3 days but we were so in love with Lake Como that we only spent a day in this city so we could spend as much time as possible in Como. What I loved about this place is that fact that busses are completely free (the U.K. needs to take tips) and the trams/ train/ tube or whatever they were are super cheap – for a day trip in any zone it only cost us 2.50 euros. But whilst travelling and going from place to place I’d advise you to learn basic Italian to ask for directions or use google translate because really and truly, asking people for hotspots or where to go was a struggle. As nice as Italians are, most of them are not fluent in English so don’t leave anywhere without google translate and access to wifi/ data!
I have always wanted to go to Milan, I mean come on, it is the city of fashion but as much as I adored the architecture, Milan was not everything that I hoped it would be, but then again that might be because whenever I see people in Milan it’s for fashion weeks. The city itself is very chill, packed as you can imagine seeing as it is a touristy place but when you make go sure you have MONEY. The cocktails and restaurants in this city are $$$ and let’s not forget about the fact that you’re surrounded by luxury fashion boutiques. As soon as I stepped foot into the city centre I just knew in my head that I was destined to be a rich woman! Everything I saw I wanted ?
As we are all aware trouser trends tend to stick around a little longer than others. Look at the skinny jean, which has been influencing the fashion scene for over a decade and a half now. However, all of that has now changed, as the autumn/winter 2019 runways were dominated by wide-legged silhouettes, particularly flares.
If there is one trend that I hope never dies out when it comes to trousers/ jeans, it’s this one. For the last, I would say 3 years people were speculation when this trend would come back into fashion and the moment has finally arrived – flares are taking over! I kid you not, making flares mainstream again was one of the best decisions the fashion industry ever made. Flares look good on ANYONE and EVERYONE. First of all, they make your ass look peachy af, second of all they make you look like you have supermodel legs and lastly with the correct top they give the illusion of an hourglass figure. What’s not to love about these? I think with the comeback of these as well as mom jeans still dominating, we can officially say that the skinny jean is officially DEAD! When was the last time you wore skinny jeans because personally I don’t remember?? Literally ever since I did my blog post on how the skinny jean is dead back in 2017 I have only bought one pair.
The key to rocking flares in this 2020 is to give them a modern twist: I am talking Self-tie silk blouses, button-up cardigans, dramatic sleeve shirts/ blouses, anything sheer, flatforms, and really good tailoring in order to keep the look contemporary, for example; split hems are the hype rn and offer a brand-new take on a classic leg shape.